Affirm vs Sezzle:Which is searched more in United States?
In September 2026, Affirm had more branded searches than Sezzle among buy now pay later services in United States. Affirm was estimated to have 1M branded searches compared to Sezzle’s 135K, and held a 42.4% Share of Search versus Sezzle’s 5.7%.
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Which is more popular in search, Affirm or Sezzle?
Compare the buy now pay later services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Affirm, Sezzle. The figures are in the table below the chart.
View monthly share of search table
| Month | Affirm | Klarna | Afterpay | Sezzle |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 28.9% | 23.6% | 4.7% |
| Nov 2025 | 42.3% | 28.6% | 23.4% | 5.7% |
| Dec 2025 | 38% | 31.2% | 25.7% | 5.1% |
| Jan 2026 | 44.7% | 30.2% | 20.2% | 4.9% |
| Feb 2026 | 44.8% | 30.1% | 20.2% | 4.9% |
| Mar 2026 | 47.8% | 26.4% | 21.5% | 4.3% |
| Apr 2026 | 42.4% | 28.5% | 23.3% | 5.7% |
| May 2026 | 47.3% | 26.1% | 21.3% | 5.2% |
| Jun 2026 | 42.4% | 28.5% | 23.3% | 5.7% |
| Jul 2026 | 42.4% | 28.5% | 23.3% | 5.7% |
| Aug 2026 | 47.3% | 26.1% | 21.3% | 5.2% |
| Sep 2026 | 42.4% | 28.5% | 23.3% | 5.7% |
How has the Affirm and Sezzle comparison changed over the last 12 months?
3 findings
- Affirm was ahead of Sezzle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Affirm’s estimated Share of Search among buy now pay later services in United States moved from 42.8% to 42.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Sezzle’s estimated Share of Search among buy now pay later services in United States moved from 4.7% to 5.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for United States buy now pay later services in September 2026?
1 change
In September 2026, Affirm lost estimated Share of Search among buy now pay later services in United States, from 47.3% to 42.4%.
Other head-to-heads among buy now pay later services
How each brand is measured
Brandwave collects information about searches that people make online using Affirm’s and Sezzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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