Brandwave

Allegra vs Zyrtec:Which is more popular?

In September 2026, Zyrtec had more branded searches than Allegra among allergy medicine brands in the United States. Zyrtec had about 368,000 branded searches, while Allegra had 135,000. Zyrtec made up 24.7% of all allergy medicine brand searches we track, and Allegra accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about allergy medicine brands, Allegra and Zyrtec each appeared in four of the five answers. Allegra was mentioned before Zyrtec in every answer that named either.

Among allergy medicine brands in the United States in September 2026

Who do people search for more?

Zyrtec, about 3 searches for every 1 for Allegra

Zyrtec 368K searchesAllegra 135K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Allegra in 4 of 5Zyrtec in 4 of 5

Who does AI recommend more?

Allegra, named ahead of Zyrtec in 4 of 4 answers

Allegra first in 4Zyrtec never first

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Top allergy medicine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allegra and Zyrtec were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Allegra was listed before Zyrtec in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allegra1st
  2. Claritin2nd
  3. Zyrtec3rd
  4. Flonase4th
  5. Nasacort5th
  6. Xyzal6th
  7. Benadryl7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flonase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyrtec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Claritin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allegra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nasacort3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benadryl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xyzal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about allergy medicine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Allegra or Zyrtec more popular in search?

This chart shows how often people search Google for Allegra and Zyrtec by name. Each line represents a brand's share of searches for all seven allergy medicine brands we track, month by month, from searches in United States.

Allegra and Zyrtec among allergy medicine brands in the United States, by month

Share of searches by month for Zyrtec, Allegra. The figures are in the table below the chart.

View monthly share of searches table
MonthBenadrylZyrtecFlonaseClaritinAllegraXyzalNasacort
Oct 202532.3%21.6%14.4%11.8%7.9%9.7%2.4%
Nov 202530.8%25.2%13.8%11.3%7.6%9.2%2.3%
Dec 202529.7%24.3%16.2%10.9%7.3%8.9%2.7%
Jan 202633%22%18%9.9%6.6%8.1%2.4%
Feb 202628%22.9%18.7%12.6%6.9%8.4%2.5%
Mar 202624.2%24.2%16.2%13.2%8.9%10.8%2.7%
Apr 202622.6%27.6%15.1%12.4%10.1%10.1%2%
May 202626.3%26.3%14.4%11.8%9.6%9.6%1.9%
Jun 202633.3%22.2%12.2%12.2%8.1%10%2%
Jul 202634.7%23.2%12.7%10.4%8.5%8.5%2.1%
Aug 202632.3%26.4%11.8%11.8%7.9%7.9%1.9%
Sep 202630.3%24.7%13.5%11.1%9.1%9.1%2.2%

How has the Allegra and Zyrtec comparison changed over the last 12 months?

3 findings

How did search popularity change for United States allergy medicine brands in September 2026?

2 changes
  1. In September 2026, Allegra gained share of searches among allergy medicine brands in the United States, from 7.9% to 9.1%.

  2. In September 2026, Zyrtec lost share of searches among allergy medicine brands in the United States, from 26.4% to 24.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allegra’s and Zyrtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allegra

1 branded search term

  • allegra

Zyrtec

1 branded search term

  • zyrtec

How the Brand Demand Index is measured

Other head-to-heads among allergy medicine brands

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