Brandwave

How popular isWhole Foods Market in search?

In September 2026, people searched for Whole Foods Market by name about 2.2 million times in the United States, an 18.2% decrease from the previous year. These searches made up 3.8% of all United States grocery chain searches, placing Whole Foods Market ninth out of 12 chains.

Share of searches, September 2026
  1. Trader Joe's28.5%
  2. Aldi15.7%
  3. Kroger12.8%
  4. Safeway8.6%
  5. Publix7%
  6. Meijer5.7%
  7. Food Lion4.7%
  8. Wegmans4.7%
  9. Whole Foods Market3.8%
  10. H-E-B3.1%
  11. +2 more
Whole Foods Market website (opens in a new tab)

Follow Whole Foods Market and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which grocery chains compete with Whole Foods Market?

Whole Foods Market against grocery chains in the United States, by month

Share of searches by month for Trader Joe's, Aldi, Kroger, Safeway, Publix, Meijer, Food Lion, Wegmans, Whole Foods Market, H-E-B, WinCo Foods, Albertsons. The figures are in the table below the chart.

View monthly share of searches table
MonthTrader Joe'sAldiKrogerSafewayPublixMeijerFood LionWegmansWhole Foods MarketH-E-BWinCo FoodsAlbertsons
Oct 202526.9%18%12.1%8.1%8.1%5.4%4.4%4.4%4.4%3%2.7%2.4%
Nov 202524.9%16.7%13.7%7.5%7.5%6.1%5%4.1%5%3.4%3.3%2.7%
Dec 202523.7%15.8%13%8.7%8.7%7.1%4.8%3.9%4.8%3.2%3.1%3.2%
Jan 202623%18.8%12.6%8.5%8.5%5.7%4.6%4.6%4.6%3.8%2.8%2.5%
Feb 202625.5%17.2%14%7.7%7.7%5.1%4.2%4.2%5.1%3.4%3%2.8%
Mar 202627.1%18.1%12.2%8.2%8.2%5.5%4.5%3.7%4.5%3%2.7%2.4%
Apr 202623.8%19.4%13.1%8.7%7.1%5.9%4.8%3.9%4.8%3.2%2.8%2.6%
May 202626.8%18%12.1%8.1%6.6%6.6%4.4%4.4%4.4%3%2.6%3%
Jun 202627.2%18.2%12.3%8.2%6.7%6.7%4.5%4.5%3.7%3%2.6%2.5%
Jul 202622.7%18.6%12.5%10.2%6.8%6.8%5.6%4.6%3.7%3.1%2.8%2.5%
Aug 202623.3%19%12.8%8.6%7%7%4.7%4.7%3.8%3.1%3.2%2.6%
Sep 202628.5%15.7%12.8%8.6%7%5.7%4.7%4.7%3.8%3.1%2.7%2.6%

  1. 1.Trader Joe's

    28.5%

    Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +5.1 points.

  2. 2.Aldi

    15.7%

    Held 2nd. 9.1M estimated branded searches, -17.7% vs prior month. Share -3.4 points.

  3. 3.Kroger

    12.8%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Safeway

    8.6%

    Held 4th. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Publix

    7%

    Moved from 6th to 5th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Meijer

    5.7%

    Moved from 5th to 6th. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  7. 7.Food Lion

    4.7%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Wegmans

    4.7%

    Held 8th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Whole Foods Market

    3.8%

    Held 9th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.H-E-B

    3.1%

    Moved from 11th to 10th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.WinCo Foods

    2.7%

    Moved from 10th to 11th. 1.6M estimated branded searches, -15% vs prior month. Share -0.5 points.

  12. 12.Albertsons

    2.6%

    Held 12th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Whole Foods Market and its closest rivals

Every comparison with Whole Foods Market

11 comparisons

How has branded search demand for Whole Foods Market changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whole Foods Market in the United States fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Whole Foods Market’s share of searches among grocery chains in the United States decreased from 4.4% to 3.8%.
  • Across the 12 months ending September 2026, Whole Foods Market’s share of searches among grocery chains in the United States peaked at 5.1% in February 2026 and was lowest at 3.7% in June 2026.

How did search popularity change for United States grocery chains in September 2026?

6 changes

  1. In September 2026, Trader Joe's gained share of searches among grocery chains in the United States, from 23.3% to 28.5%.

  2. In September 2026, Aldi lost share of searches among grocery chains in the United States, from 19% to 15.7%.

  3. In September 2026, Meijer lost share of searches among grocery chains in the United States, from 7% to 5.7%.

  4. In September 2026, H-E-B rose from 11th to 10th among grocery chains in the United States.

  5. In September 2026, Publix rose from 6th to 5th among grocery chains in the United States.

  6. In September 2026, WinCo Foods fell from 10th to 11th among grocery chains in the United States.

How are Whole Foods Market’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Whole Foods Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • whole foods

Do you work for Whole Foods Market? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Whole Foods Market your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free