How popular isToufayan in search?
In September 2026, there were an estimated 1.3K branded searches for Toufayan in United States which held steady over the last 12 months. Toufayan holds 5.8% estimated Share of Search among United States pita breads and is ranked 3rd of 4 competitors for search popularity.
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Which pita breads compete with Toufayan?
Share of Search by month for Stonefire, Joseph's, Toufayan, Kontos. The figures are in the table below the chart.
View monthly share of search table
| Month | Stonefire | Joseph's | Toufayan | Kontos |
|---|---|---|---|---|
| Oct 2025 | 70.5% | 21% | 5.1% | 3.4% |
| Nov 2025 | 74.5% | 18.1% | 4.4% | 3% |
| Dec 2025 | 80.5% | 13.1% | 3.9% | 2.6% |
| Jan 2026 | 59.2% | 32.4% | 5.2% | 3.3% |
| Feb 2026 | 66.5% | 19.9% | 4.8% | 8.8% |
| Mar 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Apr 2026 | 69.3% | 20.7% | 5% | 5% |
| May 2026 | 67.5% | 24.6% | 4% | 4% |
| Jun 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Jul 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Aug 2026 | 70.2% | 20.9% | 5% | 3.9% |
| Sep 2026 | 65.8% | 24% | 5.8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 14.8K | -18.2% | -4.4 points | |
| 2, held 2nd | 24% | 5.4K | 0% | +3.1 points | |
| 3, held 3rd | 5.8% | 1.3K | 0% | +0.7 points | |
| 4, held 4th | 4.4% | 1K | 0% | +0.6 points |
65.8%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
2.
Joseph's24%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.
Toufayan5.8%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Kontos4.4%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Toufayan and its closest rivals
Every comparison with Toufayan
3 comparisons
How has branded search demand for Toufayan changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toufayan in United States held steady at 1.3K.
- Across the 12 months ending September 2026, Toufayan’s estimated Share of Search among pita breads in United States increased from 5.1% to 5.8%.
- Across the 12 months ending September 2026, Toufayan’s estimated Share of Search among pita breads in United States peaked at 5.8% in September 2026 and was lowest at 3.9% in December 2025.
How did search popularity change for United States pita breads in September 2026?
4 changes
In September 2026, Joseph's gained estimated Share of Search among pita breads in United States, from 20.9% to 24%.
In September 2026, Toufayan gained estimated Share of Search among pita breads in United States, from 5% to 5.8%.
In September 2026, Kontos gained estimated Share of Search among pita breads in United States, from 3.9% to 4.4%.
In September 2026, Stonefire lost estimated Share of Search among pita breads in United States, from 70.2% to 65.8%.
How is Toufayan measured?
Brandwave collects information about searches that people make online using Toufayan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toufayan
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