How popular isRare Carat?
In September 2026, people searched for Rare Carat by name about 90,500 times in the United States, a 22.3% increase from the previous year. These searches made up 3.1% of all United States jewelry retailer searches, placing Rare Carat eighth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about jewelry retailers, Rare Carat appeared in two of the four answers and was the joint third most recommended of the eight.
Rare Carat is the eighth most searched of 8 competitors and the joint third most recommended in AI answers.
Kay JewelersShare of searches 34.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Tiffany & Co.Share of searches 19.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
ZalesShare of searches 12.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Brilliant EarthShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Rare CaratShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top jewelry retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rare Carat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rare Carat is the joint third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tiffany & Co.3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brilliant Earth3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blue Nile3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Rare Carat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kay Jewelers1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zales0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jared0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Helzberg Diamonds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about jewelry retailers
4 answers
Asked ChatGPT
“Where should I buy an engagement ring in the US?”
Asked ChatGPT
“What are the best jewelry stores in the US?”
Asked ChatGPT
“Which jewelry store in the US has the best value on diamonds?”
Searched Google, AI Overview
“jewelry stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which jewelry retailers compete with Rare Carat?
Share of searches by month for Kay Jewelers, Tiffany & Co., Zales, Brilliant Earth, Jared, Blue Nile, Helzberg Diamonds, Rare Carat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kay Jewelers | Tiffany & Co. | Zales | Brilliant Earth | Jared | Blue Nile | Helzberg Diamonds | Rare Carat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 17.4% | 14.2% | 9.5% | 7.8% | 5.2% | 5% | 2.3% |
| Nov 2025 | 38.6% | 17.4% | 17.4% | 7.8% | 6.4% | 5.2% | 5.4% | 1.9% |
| Dec 2025 | 44.2% | 16.1% | 16.1% | 5.9% | 7.3% | 4% | 5% | 1.5% |
| Jan 2026 | 39% | 17.5% | 14.3% | 9.6% | 7.8% | 4.3% | 5.1% | 2.4% |
| Feb 2026 | 41.2% | 15.1% | 15.1% | 8.3% | 8.3% | 4.5% | 5.4% | 2% |
| Mar 2026 | 39.1% | 17.6% | 14.4% | 9.6% | 6.4% | 5.3% | 5.1% | 2.4% |
| Apr 2026 | 36.5% | 20.1% | 16.4% | 9% | 6% | 4.9% | 4.8% | 2.2% |
| May 2026 | 40% | 18% | 14.7% | 9.8% | 6.6% | 4.4% | 4.6% | 2% |
| Jun 2026 | 34.3% | 18.9% | 15.4% | 10.3% | 8.4% | 4.6% | 5.5% | 2.5% |
| Jul 2026 | 34% | 18.7% | 15.3% | 10.2% | 8.4% | 5.6% | 5.4% | 2.5% |
| Aug 2026 | 33.8% | 18.6% | 15.2% | 10.2% | 8.3% | 5.6% | 5.4% | 3.1% |
| Sep 2026 | 34.7% | 19.1% | 12.8% | 10.5% | 8.5% | 5.7% | 5.5% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.7% | 1M | 0% | +1 points | |
| 2, held 2nd | 19.1% | 550K | 0% | +0.5 points | |
| 3, held 3rd | 12.8% | 368K | -18.2% | -2.4 points | |
| 4, held 4th | 10.5% | 301K | 0% | +0.3 points | |
| 5, held 5th | 8.5% | 246K | 0% | +0.2 points | |
| 6, held 6th | 5.7% | 165K | 0% | +0.2 points | |
| 7, held 7th | 5.5% | 160K | 0% | +0.2 points | |
| 8, held 8th | 3.1% | 90.5K | 0% | +0.1 points |
34.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1 points.
19.1%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Zales12.8%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
10.5%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Jared8.5%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.7%
Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.5%
Held 7th. 160K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.1%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Rare Carat and its closest rivals
Every comparison with Rare Carat
16 comparisons
- Blue Nile vs Rare Carat
- Brilliant Earth vs Rare Carat
- Helzberg Diamonds vs Rare Carat
- Jared vs Rare Carat
- Kay Jewelers vs Rare Carat
- Rare Carat vs Tiffany & Co.
- Rare Carat vs Zales
- Frank Darling vs Rare Carat
- Grown Brilliance vs Rare Carat
- Rare Carat vs Ritani
- Rare Carat vs VRAI
- Keyzar vs Rare Carat
- Clean Origin vs Rare Carat
- Rare Carat vs With Clarity
- Ada Diamonds vs Rare Carat
- Kimaï vs Rare Carat
How has branded search demand for Rare Carat changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rare Carat in the United States rose from 74K to 90.5K.
- Across the 12 months ending September 2026, Rare Carat’s share of searches among jewelry retailers in the United States increased from 2.3% to 3.1%.
- Across the 12 months ending September 2026, Rare Carat’s share of searches among jewelry retailers in the United States peaked at 3.1% in September 2026 and was lowest at 1.5% in December 2025.
How did search popularity change for United States jewelry retailers in September 2026?
4 changes
In September 2026, Kay Jewelers gained share of searches among jewelry retailers in the United States, from 33.8% to 34.7%.
In September 2026, Tiffany & Co. gained share of searches among jewelry retailers in the United States, from 18.6% to 19.1%.
In September 2026, Zales lost share of searches among jewelry retailers in the United States, from 15.2% to 12.8%.
Estimated monthly branded searches for Rare Carat in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are Rare Carat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rare Carat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rare carat
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Where does Rare Carat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Jewelry retailers | 8th of 8 | 3.1% | Shown above |
| Lab-grown diamond jewelers | 2nd of 12 | 17% | Show ranking |
Is Rare Carat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.