Brandwave

How popular isPappas Bar-B-Q?

In September 2026, people searched for Pappas Bar-B-Q by name about 60,500 times in the United States, about the same as the previous year. These searches made up 3.3% of all United States BBQ chain searches, placing Pappas Bar-B-Q sixth out of seven chains. When we asked both ChatGPT and Google AI Overviews about BBQ chains, Pappas Bar-B-Q appeared in two of the four answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Pappas Bar-B-Q is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Mission BBQShare of searches 36.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. City BarbequeShare of searches 33%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Sonny's BBQShare of searches 13.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Dickey's Barbecue PitShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Pappas Bar-B-QShare of searches 3.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th

+2 more

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Top BBQ chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pappas Bar-B-Q was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pappas Bar-B-Q is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mission BBQ1st
  2. Rudy's Country Store and Bar-B-Q2nd
  3. City Barbeque3rd
  4. Dickey's Barbecue Pit4th
  5. Famous Dave's5th
  6. Sonny's BBQ6th
  7. Pappas Bar-B-Q7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mission BBQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Barbeque3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dickey's Barbecue Pit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rudy's Country Store and Bar-B-Q3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pappas Bar-B-Q2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Famous Dave's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sonny's BBQ1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about BBQ chains

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which BBQ chains compete with Pappas Bar-B-Q?

Pappas Bar-B-Q against BBQ chains in the United States, by month

Share of searches by month for Mission BBQ, City Barbeque, Sonny's BBQ, Dickey's Barbecue Pit, Rudy's Country Store and Bar-B-Q, Pappas Bar-B-Q. The figures are in the table below the chart.

View monthly share of searches table
MonthMission BBQCity BarbequeSonny's BBQDickey's Barbecue PitRudy's Country Store and Bar-B-QPappas Bar-B-QFamous Dave's
Oct 202538.1%27.8%13.9%12.4%4.2%3.4%0.11%
Nov 202538.7%28.3%11.6%12.7%4.3%4.3%0.09%
Dec 202534.3%30.7%15.3%11.2%4.6%3.8%0.1%
Jan 202639.3%28.7%14.3%10.6%3.5%3.5%0.09%
Feb 202639.3%28.7%14.3%10.6%3.5%3.5%0.09%
Mar 202639%28.5%14.2%10.4%4.3%3.5%0.09%
Apr 202635.2%31.5%15.8%9.5%4.7%3.2%0.1%
May 202636.9%33%13.5%8.1%4.9%3.3%0.11%
Jun 202639.3%28.8%14.4%8.6%5.3%3.5%0.09%
Jul 202632.4%35.4%14.5%8.7%5.3%3.6%0.12%
Aug 202635.2%31.5%15.8%9.5%4.7%3.2%0.1%
Sep 202636.9%33%13.5%8.1%5%3.3%0.1%
  1. Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. Held 2nd. 602K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  4. Held 4th. 148K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pappas Bar-B-Q and its closest rivals

Every comparison with Pappas Bar-B-Q

6 comparisons

How has branded search demand for Pappas Bar-B-Q changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pappas Bar-B-Q in the United States held steady at 60.5K.
  • Across the 12 months ending September 2026, Pappas Bar-B-Q’s share of searches among BBQ chains in the United States peaked at 4.3% in November 2025 and was lowest at 3.2% in April 2026.

How did search popularity change for United States BBQ chains in September 2026?

5 changes
  1. In September 2026, Mission BBQ gained share of searches among BBQ chains in the United States, from 35.2% to 36.9%.

  2. In September 2026, City Barbeque gained share of searches among BBQ chains in the United States, from 31.5% to 33%.

  3. In September 2026, Sonny's BBQ lost share of searches among BBQ chains in the United States, from 15.8% to 13.5%.

  4. In September 2026, Dickey's Barbecue Pit lost share of searches among BBQ chains in the United States, from 9.5% to 8.1%.

  5. Estimated monthly branded searches for Rudy's Country Store and Bar-B-Q in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are Pappas Bar-B-Q’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pappas Bar-B-Q’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pappas bbq

How the Brand Demand Index is measured

Who owns Pappas Bar-B-Q?

Pappas Bar-B-Q is owned by Pappas Restaurants. Brandwave also tracks Pappadeaux Seafood Kitchen, owned by the same company, in the United States.

Do you work for Pappas Bar-B-Q? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Pappas Bar-B-Q your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.