Brandwave

How popular isHoney Bunches of Oats?

In September 2026, people searched for Honey Bunches of Oats by name about 74,000 times in the United States, about the same as the previous year. These searches made up 11.9% of all United States cereal brand searches, placing Honey Bunches of Oats fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cereal brands, Honey Bunches of Oats did not appear in any of the answers.

Search and AI answers in September 2026

Honey Bunches of Oats is the fourth most searched of 9 competitors.

  1. CheeriosShare of searches 21.2%Mentioned in 4 of 5 AI answers
  2. Cap'n CrunchShare of searches 14.6%Mentioned in 0 of 5 AI answers
  3. Cinnamon Toast CrunchShare of searches 14.6%Mentioned in 1 of 5 AI answers
  4. Honey Bunches of OatsShare of searches 11.9%Mentioned in 0 of 5 AI answers
  5. Lucky CharmsShare of searches 11.9%Mentioned in 0 of 5 AI answers

+4 more

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Top cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honey Bunches of Oats did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cheerios4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinnamon Toast Crunch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cap'n Crunch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honey Bunches of Oats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucky Charms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frosted Flakes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Froot Loops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special K0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magic Spoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cereal brands

5 answers

  • Asked ChatGPT

    “What's the best breakfast cereal?”

    1. 1Cheerios
    2. 2Cinnamon Toast Crunch

  • Asked ChatGPT

    “Which cereal is the healthiest to buy?”

    1. 1Cheerios

  • Asked ChatGPT

    “What's a good cereal for kids that isn't full of sugar?”

    1. 1Cheerios

  • Searched Google, AI Overview

    “cereal”

    1. Searched Google, AI Overview

      “healthy cereal”

      1. 1Cheerios

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Which cereal brands compete with Honey Bunches of Oats?

    Honey Bunches of Oats against cereal brands in the United States, by month

    Share of searches by month for Cheerios, Cap'n Crunch, Cinnamon Toast Crunch, Honey Bunches of Oats, Lucky Charms, Frosted Flakes, Froot Loops, Special K, Magic Spoon. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCheeriosCap'n CrunchCinnamon Toast CrunchHoney Bunches of OatsLucky CharmsFrosted FlakesFroot LoopsSpecial KMagic Spoon
    Oct 202521.2%16.7%13.7%11.2%13.7%9.2%6.1%4.1%4.1%
    Nov 202520.2%14%14%11.4%14%9.4%7.7%5.1%4.2%
    Dec 202521.3%14.7%14.7%12%12%9.8%6.6%5.4%3.6%
    Jan 202622.7%13.6%13.6%11.2%11.2%9.1%7.5%5%6.1%
    Feb 202620.5%14.1%14.1%11.6%17.2%7.7%6.3%4.2%4.2%
    Mar 202614.8%10.2%10.2%8.3%27.7%6.8%15.2%3.1%3.7%
    Apr 202621.8%15%15%10.1%12.3%10.1%6.7%4.5%4.5%
    May 202620.9%15.3%15.3%12.5%12.5%8.4%6.8%3.8%4.6%
    Jun 202620.3%17.2%14%11.5%11.5%9.4%7.7%4.2%4.2%
    Jul 202619.1%16.1%13.2%13.2%10.8%8.8%10.8%4%4%
    Aug 202621.5%14.9%14.9%12.2%12.2%8.1%8.1%3.6%4.5%
    Sep 202621.2%14.6%14.6%11.9%11.9%9.8%8%4.4%3.6%

    1. 1.Cheerios

      21.2%

      Held 1st. 131K estimated branded searches, 0% vs prior month. Share -0.4 points.

    2. 2.Cap'n Crunch

      14.6%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

    3. 3.Cinnamon Toast Crunch

      14.6%

      Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

    4. 4.Honey Bunches of Oats

      11.9%

      Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

    5. 5.Lucky Charms

      11.9%

      Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

    6. 6.Frosted Flakes

      9.8%

      Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

    7. 7.Froot Loops

      8%

      Moved from 6th to 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

    8. 8.Special K

      4.4%

      Moved from 9th to 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

    9. 9.Magic Spoon

      3.6%

      Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

    Compare popularity between Honey Bunches of Oats and its closest rivals

    Every comparison with Honey Bunches of Oats

    8 comparisons

    How has branded search demand for Honey Bunches of Oats changed in the United States over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Honey Bunches of Oats in the United States held steady at 74K.
    • Across the 12 months ending September 2026, Honey Bunches of Oats’ share of searches among cereal brands in the United States increased from 11.2% to 11.9%.
    • Across the 12 months ending September 2026, Honey Bunches of Oats’ share of searches among cereal brands in the United States peaked at 13.2% in July 2026 and was lowest at 8.3% in March 2026.
    • Across the 12 months ending September 2026, Honey Bunches of Oats rose from 5th to 4th among cereal brands in the United States.

    How did search popularity change for United States cereal brands in September 2026?

    6 changes

    1. In September 2026, Frosted Flakes overtook Froot Loops to rank 6th among cereal brands in the United States, with 9.8% of the searches.

    2. In September 2026, Special K overtook Magic Spoon to rank 8th among cereal brands in the United States, with 4.4% of the searches.

    3. In September 2026, Magic Spoon lost share of searches among cereal brands in the United States, from 4.5% to 3.6%.

    4. Cap'n Crunch’s share of searches among cereal brands in the United States has lost ground for 3 months in a row, from 17.2% to 14.6% in September 2026.

    5. Estimated monthly branded searches for Froot Loops in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

    6. Estimated monthly branded searches for Lucky Charms in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

    How are Honey Bunches of Oats’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Honey Bunches of Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • honey bunches of oats

    How the Brand Demand Index is measured

    Who owns Honey Bunches of Oats?

    Honey Bunches of Oats is owned by Post Holdings. Brandwave also tracks Peter Pan, 9Lives and Meow Mix, owned by the same company, in the United States.

    Do you work for Honey Bunches of Oats? To request corrections or removal please contact us via our support page and we will be happy to assist.

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