Brandwave

How popular isGleim?

In September 2026, people searched for Gleim by name about 1,600 times in the United States, about the same as the previous year. These searches made up 4.8% of all United States CPA review course searches, placing Gleim fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about CPA review courses, Gleim appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Gleim is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. BeckerShare of searches 66%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NINJA CPA ReviewShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. UWorldShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GleimShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SurgentShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

Gleim website (opens in a new tab)

Follow Gleim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top CPA review courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gleim appeared in all five answers. Gleim is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Becker1st
  2. UWorld2nd
  3. Gleim3rd
  4. NINJA CPA Review4th
  5. Surgent5th
  6. Universal CPA Review6th
  7. Wiley CPAexcel–
  8. Maxwell CPA Review–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Becker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NINJA CPA Review5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gleim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UWorld4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surgent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal CPA Review2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wiley CPAexcel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell CPA Review0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CPA review courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which CPA review courses compete with Gleim?

Gleim against CPA review courses in the United States, by month

Share of searches by month for Becker, NINJA CPA Review, UWorld, Gleim, Surgent, Universal CPA Review. The figures are in the table below the chart.

View monthly share of searches table
MonthBeckerNINJA CPA ReviewUWorldGleimSurgentUniversal CPA ReviewWiley CPAexcelMaxwell CPA Review
Oct 202560%17.9%6.6%5.3%4.3%2.9%2.4%0.56%
Nov 202559.1%17.6%7.5%5.2%5.2%2.9%1.9%0.46%
Dec 202561.3%14.9%7.4%5.4%5.4%3%2%0.58%
Jan 202664.1%15.6%6.6%4.6%3.8%2.5%2.1%0.75%
Feb 202661.5%15%7.8%5.4%3.7%3.7%2.5%0.58%
Mar 202664.5%15.7%6.7%4.6%3.1%2.6%2.1%0.75%
Apr 202660.6%18.1%7.3%4.4%4.4%2.9%1.6%0.7%
May 202664.8%15.8%6.4%4.7%3.8%2.6%1.4%0.61%
Jun 202665.6%15.9%6.4%3.8%3.8%2.6%1.2%0.62%
Jul 202666.6%16.2%6.5%3%3%2.6%1.2%0.78%
Aug 202665.3%15.9%7.3%3.8%3.8%2.1%1.1%0.62%
Sep 202666%16.1%6.5%4.8%3%2.1%0.95%0.62%

  1. 1.Becker

    66%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.NINJA CPA Review

    16.1%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.UWorld

    6.5%

    Held 3rd. 2.2K estimated branded searches, -12.1% vs prior month. Share -0.8 points.

  4. 4.Gleim

    4.8%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  5. 5.Surgent

    3%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.8 points.

  6. 6.Universal CPA Review

    2.1%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Wiley CPAexcel

    0.95%

    Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  8. 8.Maxwell CPA Review

    0.62%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gleim and its closest rivals

Every comparison with Gleim

7 comparisons

How has branded search demand for Gleim changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gleim in the United States held steady at 1.6K.
  • Across the 12 months ending September 2026, Gleim’s share of searches among CPA review courses in the United States decreased from 5.3% to 4.8%.
  • Across the 12 months ending September 2026, Gleim’s share of searches among CPA review courses in the United States peaked at 5.4% in December 2025 and was lowest at 3% in July 2026.

How did search popularity change for United States CPA review courses in September 2026?

6 changes

  1. In September 2026, Gleim gained share of searches among CPA review courses in the United States, from 3.8% to 4.8%.

  2. In September 2026, Becker gained share of searches among CPA review courses in the United States, from 65.3% to 66%.

  3. In September 2026, Surgent lost share of searches among CPA review courses in the United States, from 3.8% to 3%.

  4. In September 2026, UWorld lost share of searches among CPA review courses in the United States, from 7.3% to 6.5%.

  5. Estimated monthly branded searches for Maxwell CPA Review in the United States rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  6. Estimated monthly branded searches for Wiley CPAexcel in the United States fell 55.6% over 12 measured months, from 720 to 320 in September 2026.

How are Gleim’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gleim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gleim cpa

Do you work for Gleim? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Gleim your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free