How popular isAura in search?
In September 2026, there were an estimated 1.6K branded searches for Aura in United States which is up 23.1% over the last 12 months. Aura holds 1.1% estimated Share of Search among United States identity protection services and is ranked 4th of 6 competitors for search popularity.
LifeLock90.9%
Identity Guard4.4%
IdentityForce2%
Aura1.1%- PrivacyGuard1.1%
Complete ID0.59%
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Which identity protection services compete with Aura?
Share of Search by month for LifeLock, Identity Guard, Aura. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeLock | Identity Guard | IdentityForce | Aura | PrivacyGuard | Complete ID |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 6.4% | 2.9% | 0.85% | 1.2% | 0.85% |
| Nov 2025 | 89.6% | 5.4% | 2.4% | 0.86% | 1.1% | 0.66% |
| Dec 2025 | 87.8% | 6.4% | 2.3% | 0.85% | 1% | 1.6% |
| Jan 2026 | 87.2% | 6.4% | 3.5% | 0.84% | 1.2% | 0.84% |
| Feb 2026 | 89.3% | 5.4% | 2.9% | 0.66% | 1.1% | 0.66% |
| Mar 2026 | 91.2% | 4.5% | 2% | 0.72% | 1.1% | 0.55% |
| Apr 2026 | 90.1% | 5.4% | 1.9% | 0.87% | 1.1% | 0.59% |
| May 2026 | 88.4% | 5.3% | 2.9% | 1.3% | 1.3% | 0.8% |
| Jun 2026 | 89.1% | 5.3% | 2.4% | 1.1% | 1.3% | 0.81% |
| Jul 2026 | 88.9% | 5.3% | 2.3% | 1.3% | 1.3% | 0.81% |
| Aug 2026 | 90.9% | 4.4% | 2% | 1.3% | 0.87% | 0.59% |
| Sep 2026 | 90.9% | 4.4% | 2% | 1.1% | 1.1% | 0.59% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 135K | 0% | 0 points | |
| 2, held 2nd | 4.4% | 6.6K | 0% | 0 points | |
| 3, held 3rd | 2% | 2.9K | 0% | 0 points | |
| 4, held 4th | 1.1% | 1.6K | -15.8% | -0.2 points | |
| 5, held 5th | 1.1% | 1.6K | +23.1% | +0.2 points | |
| 6, held 6th | 0.59% | 880 | 0% | 0 points |
1.
LifeLock90.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.4%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Aura1.1%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
1.1%
Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.
0.59%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Aura and its closest rivals
Every comparison with Aura
5 comparisons
How has branded search demand for Aura changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aura in United States rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Aura rose from 5th to 4th among identity protection services in United States.
How did search popularity change for United States identity protection services in September 2026?
5 changes
Estimated monthly branded searches for Aura in United States rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for IdentityForce in United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Identity Guard in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Complete ID in United States fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
Estimated monthly branded searches for PrivacyGuard in United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How is Aura measured?
Brandwave collects information about searches that people make online using Aura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aura repricing
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Is Aura your brand?
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