Brandwave

Primark, TK Maxx and Next:Which are most popular?

In September 2026, Primark drew 47.8% of estimated branded searches across these three brands in the United Kingdom, ahead of TK Maxx at 31.9%. When we checked with ChatGPT and Google AI Overviews, Primark was mentioned most often, in two of the three answers. Of all 15 brands we track in clothing shops, Primark was the most recommended, Next was fourth and TK Maxx was sixth.

All three are clothing shops in the United Kingdom. See all clothing shops

Brands in this comparisonAny 10 or fewer published brands in the United Kingdom
  • Primark
  • TK Maxx
  • Next

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Primark, TK Maxx and Next in ChatGPT and Google AI Overviews

In three ChatGPT questions, Primark was mentioned most often, in two of the three answers. Of all 15 brands we track in clothing shops, Primark was the most recommended, Next was fourth and TK Maxx was sixth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Primark1st
  2. Uniqlo2nd
  3. M&S3rd
  4. Next4th
  5. George5th
  6. TK Maxx6th
  7. H&M7th
  8. Zara8th
  9. Mango–
  10. Matalan–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • M&S2 of 3Named in 2 of 3 ChatGPT answers
  • Primark2 of 3Named in 2 of 3 ChatGPT answers
  • Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
  • George2 of 3Named in 2 of 3 ChatGPT answers
  • H&M1 of 3Named in 1 of 3 ChatGPT answers
  • Next1 of 3Named in 1 of 3 ChatGPT answers
  • Zara1 of 3Named in 1 of 3 ChatGPT answers
  • TK Maxx1 of 3Named in 1 of 3 ChatGPT answers
  • Mango0 of 3Named in 0 of 3 ChatGPT answers
  • Matalan0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about clothing shops

3 answers

  • Asked ChatGPT

    “Where's the best place to buy cheap clothes in the UK?”

    1. 1Primark
    2. 2TK Maxx
    3. 3George
    4. 4Uniqlo

  • Asked ChatGPT

    “Which high street shop has the best quality basics?”

    1. 1Uniqlo
    2. 2M&S

  • Asked ChatGPT

    “Where should I buy kids' clothes in the UK?”

    1. 1Next
    2. 2Primark
    3. 3M&S
    4. 4H&M
    5. 5George
    6. 6Zara

  • Searched Google, AI Overview

    “clothes shops”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Primark
  • TK Maxx
  • Next
Primark, TK Maxx and Next in the United Kingdom, by month

Share of searches by month for Primark, TK Maxx, Next. The figures are in the table below the chart.

View monthly share of searches table
MonthPrimarkTK MaxxNext
Oct 202550.8%33.9%15.3%
Nov 202545.9%37.5%16.6%
Dec 202546%37.6%16.5%
Jan 202644%36.1%19.9%
Feb 202645.7%37.4%16.9%
Mar 202649.2%32.9%17.9%
Apr 202649.4%33.1%17.5%
May 202646%37.6%16.3%
Jun 202647.9%32.1%20.1%
Jul 202647.9%32.1%20.1%
Aug 202649.4%33%17.5%
Sep 202647.8%31.9%20.3%

  1. 1.Primark

    47.8%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.TK Maxx

    31.9%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Next

    20.3%

    Held 3rd. 2.6M estimated branded searches, +19.4% vs prior month. Share +2.7 points.

How the Brand Demand Index is measured