Brandwave

West Brom Building Society vs Yorkshire Building Society:Which is more popular?

In September 2026, Yorkshire Building Society had more branded searches than West Brom Building Society among building societies in the United Kingdom. Yorkshire Building Society had about 165,000 branded searches, while West Brom Building Society had 40,500. Yorkshire Building Society made up 13.6% of all building society searches we track, and West Brom Building Society accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about building societies, Yorkshire Building Society appeared in three of the five answers and West Brom Building Society in none.

Among building societies in the United Kingdom in September 2026

Who do people search for more?

Yorkshire Building Society, about 4 searches for every 1 for West Brom Building Society

Yorkshire Building Society 165K searchesWest Brom Building Society 40.5K searches

Who does AI mention more?

Yorkshire Building Society, mentioned in 3 of 5 answers, West Brom Building Society in 0

Yorkshire Building Society in 3 of 5West Brom Building Society in 0 of 5

Who does AI recommend more?

Yorkshire Building Society, the only one of the two named

Yorkshire Building Society first in 3West Brom Building Society never named

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Top building societies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yorkshire Building Society was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. West Brom Building Society did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about building societies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is West Brom Building Society or Yorkshire Building Society more popular in search?

This chart shows how often people search Google for West Brom Building Society and Yorkshire Building Society by name. Each line represents a brand's share of searches for all nine building society brands we track, month by month, from searches in United Kingdom.

West Brom Building Society and Yorkshire Building Society among building societies in the United Kingdom, by month

Share of searches by month for Yorkshire Building Society, West Brom Building Society. The figures are in the table below the chart.

View monthly share of searches table
MonthNationwideCoventry Building SocietyYorkshire Building SocietySkipton Building SocietyLeeds Building SocietyWest Brom Building SocietyNewcastle Building SocietyPrincipality Building SocietyNottingham Building Society
Oct 202535%19.1%15.6%8.5%12.8%2.1%2.6%3.1%1.1%
Nov 202536.2%19.8%16.2%7.3%10.9%3.3%2.2%3.3%0.97%
Dec 202543.6%19.5%13.1%7.2%8.7%2.1%2.1%2.6%0.96%
Jan 202637%20.3%13.5%9.1%11.1%2.2%2.2%3.3%1.2%
Feb 202644.1%16.1%13.2%8.8%8.8%2.7%1.8%3.2%1.2%
Mar 202631.7%21.2%17.3%11.6%9.5%2.3%2.3%2.8%1.3%
Apr 202637%16.6%16.6%11.1%11.1%2.2%2.2%2.2%1%
May 202647.8%14.3%14.3%7.8%9.6%1.9%1.6%1.9%0.86%
Jun 202638.4%17.2%17.2%9.4%9.4%2.8%2.3%2.3%1%
Jul 202638.2%20.9%14%9.3%9.3%2.8%1.9%2.3%1.3%
Aug 202636.7%20%13.4%11%11%2.2%2.2%2.2%1.2%
Sep 202637%20.2%13.6%11.1%9%3.3%2.2%2.2%1.2%

How has the West Brom Building Society and Yorkshire Building Society comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building societies in September 2026?

2 changes

  1. In September 2026, West Brom Building Society overtook Newcastle Building Society and Principality Building Society to rank 6th among building societies in the United Kingdom, with 3.3% of the searches.

  2. Estimated monthly branded searches for Yorkshire Building Society in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using West Brom Building Society’s and Yorkshire Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

West Brom Building Society

1 branded search term

  • west bromwich building society

Yorkshire Building Society

1 branded search term

  • yorkshire building society

How the Brand Demand Index is measured

Other head-to-heads among building societies

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