Brandwave

Tesco Mobile vs VOXI:Which is more popular?

In September 2026, Tesco Mobile had more branded searches than VOXI among mobile networks in the United Kingdom. Tesco Mobile had about 550,000 branded searches, while VOXI had 246,000. Tesco Mobile made up 11.9% of all mobile network searches we track, and VOXI accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about mobile networks, Tesco Mobile appeared in three of the five answers and VOXI in two. VOXI was mentioned before Tesco Mobile in two out of three answers that named either.

Among mobile networks in the United Kingdom in September 2026

Who do people search for more?

Tesco Mobile, about 2 searches for every 1 for VOXI

Tesco Mobile 550K searchesVOXI 246K searches

Who does AI mention more?

Tesco Mobile, mentioned in 3 of 5 answers, VOXI in 2

Tesco Mobile in 3 of 5VOXI in 2 of 5

Who does AI recommend more?

VOXI, named ahead of Tesco Mobile in 2 of 3 answers

VOXI first in 2Tesco Mobile first in 1

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Top mobile networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesco Mobile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VOXI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VOXI was listed before Tesco Mobile in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vodafone1st
  2. EE2nd
  3. Three3rd
  4. O24th
  5. SMARTY5th
  6. Lebara6th
  7. iD Mobile7th
  8. giffgaff8th
  9. Lyca Mobile9th
  10. +1 more
  11. Tesco Mobile11th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vodafone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • giffgaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesco Mobile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • O23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iD Mobile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lebara3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SMARTY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VOXI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about mobile networks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Tesco Mobile or VOXI more popular in search?

This chart shows how often people search Google for Tesco Mobile and VOXI by name. Each line represents a brand's share of searches for all 12 mobile networks we track, month by month, from searches in United Kingdom.

Tesco Mobile and VOXI among mobile networks in the United Kingdom, by month

Share of searches by month for Tesco Mobile, VOXI. The figures are in the table below the chart.

View monthly share of searches table
MonthEEgiffgaffTesco MobileVodafoneO2SkyiD MobileVOXILebaraThreeLyca MobileSMARTY
Oct 202518.7%10%12.2%22.1%10.4%5.4%5.4%5.4%4.5%2.2%3%0.6%
Nov 202519.4%12.5%15.3%12.5%12.9%5.6%6.8%4.6%4.6%2.7%2.5%0.62%
Dec 202519.9%12.8%15.7%12.8%10.8%5.7%5.7%4.7%4.7%3.2%3.1%0.77%
Jan 202623%12.3%12.3%12.3%10.4%5.5%6.7%4.5%5.5%3.1%3.7%0.9%
Feb 202621.7%14%14%11.5%9.8%5.1%6.3%5.1%5.1%3%3.4%1%
Mar 202620.6%10.9%13.3%13.3%11.3%6%7.3%4.9%4.9%3.3%3.3%0.98%
Apr 202621.6%11.4%14%14%9.7%5.1%6.2%5.1%5.1%2.9%3.4%1.5%
May 202618.1%14.1%14.1%14.1%9.8%5.2%6.3%5.2%5.2%2.9%3.5%1.6%
Jun 202618.7%14.4%11.8%14.4%9.9%5.3%6.4%5.3%5.3%3.1%4.3%1.3%
Jul 202618.6%14.5%11.9%14.5%10.1%5.3%6.5%5.3%5.3%3.1%3.6%1.3%
Aug 202620.4%13%13%13%9%7.1%7.1%4.7%4.7%3.2%3.2%1.4%
Sep 202622.6%11.9%11.9%11.9%10.2%8%6.5%5.3%4.4%3%2.9%1.3%

How has the Tesco Mobile and VOXI comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom mobile networks in September 2026?

2 changes

  1. In September 2026, VOXI overtook Lebara to rank 8th among mobile networks in the United Kingdom, with 5.3% of the searches.

  2. In September 2026, Tesco Mobile lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tesco Mobile’s and VOXI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tesco Mobile

1 branded search term

  • tesco mobile

VOXI

1 branded search term

  • voxi

How the Brand Demand Index is measured

Other head-to-heads among mobile networks

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