Strepsils vs Vicks:Which is more popular?
In September 2026, Vicks had more branded searches than Strepsils among cold and flu brands in the United Kingdom. Vicks had about 23,500 branded searches, while Strepsils had 22,200. Vicks made up 11.5% of all cold and flu brand searches we track, and Strepsils accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold and flu brands, neither Strepsils nor Vicks appeared in any of the five answers.
Who do people search for more?
Vicks, about 6% more searches than Strepsils
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cold and flu brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Strepsils nor Vicks showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lemsip2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beechams2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benylin2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Night Nurse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sudafed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olbas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strepsils0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Covonia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold and flu brands
5 answers
Asked ChatGPT
“What's the best cold and flu medicine in the UK?”
Asked ChatGPT
“What's good for a blocked nose?”
Asked ChatGPT
“What's the best cough medicine for a chesty cough?”
Searched Google, AI Overview
“cold and flu tablets”
Searched Google, AI Overview
“cough medicine”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Strepsils or Vicks more popular in search?
This chart shows how often people search Google for Strepsils and Vicks by name. Each line represents a brand's share of searches for all nine cold and flu brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Vicks, Strepsils. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lemsip | Night Nurse | Sudafed | Olbas | Vicks | Strepsils | Covonia | Beechams | Benylin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 19.4% | 15.9% | 11.4% | 13.2% | 10.6% | 3.9% | 3.2% | 3.2% |
| Nov 2025 | 16.9% | 20.6% | 16.9% | 12.1% | 14% | 9.3% | 4.1% | 2.8% | 3.4% |
| Dec 2025 | 16% | 23.9% | 16% | 11.3% | 12.7% | 8.8% | 4.8% | 2.6% | 3.9% |
| Jan 2026 | 15.2% | 22.8% | 18.6% | 10.9% | 12.2% | 10.2% | 4.6% | 2.5% | 3% |
| Feb 2026 | 16.4% | 20.1% | 20.1% | 11.8% | 13.2% | 9% | 4% | 2.2% | 3.3% |
| Mar 2026 | 14.9% | 18.2% | 22.3% | 12.9% | 11.9% | 10% | 3.6% | 2.4% | 3.6% |
| Apr 2026 | 15.6% | 19.1% | 23.3% | 11.1% | 10.2% | 10.4% | 3.8% | 2.5% | 3.8% |
| May 2026 | 14.3% | 17.6% | 21.4% | 12.5% | 11.9% | 11.7% | 4.3% | 2.8% | 3.5% |
| Jun 2026 | 14.4% | 17.6% | 21.6% | 12.7% | 12% | 11.8% | 3.5% | 2.8% | 3.5% |
| Jul 2026 | 12.9% | 19.3% | 23.6% | 11.3% | 10.6% | 12.9% | 3.8% | 2.6% | 3.1% |
| Aug 2026 | 13.6% | 24.8% | 20.3% | 9.7% | 11.3% | 11.1% | 3.3% | 2.7% | 3.3% |
| Sep 2026 | 19.8% | 19.8% | 16.2% | 11.6% | 11.5% | 10.8% | 4% | 3.2% | 3.2% |
How has the Strepsils and Vicks comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Strepsils took it in April 2026, Vicks took it in May 2026, Strepsils took it in July 2026, Vicks took it in August 2026.
- Across the 12 months ending September 2026, Strepsils’ share of searches among cold and flu brands in the United Kingdom moved from 10.6% to 10.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Vicks’ share of searches among cold and flu brands in the United Kingdom moved from 13.2% to 11.5%, and its estimated monthly branded searches moved from 33.7K to 23.5K.
How did search popularity change for United Kingdom cold and flu brands in September 2026?
3 changes
In September 2026, Olbas overtook Vicks and Strepsils to rank 4th among cold and flu brands in the United Kingdom, with 11.6% of the searches.
Estimated monthly branded searches for Vicks in the United Kingdom fell 30.3% over 12 measured months, from 33.7K to 23.5K in September 2026.
Estimated monthly branded searches for Strepsils in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Strepsils’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cold and flu brands
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