Brandwave

Skipton Building Society vs West Brom Building Society:Which is more popular?

In September 2026, Skipton Building Society had more branded searches than West Brom Building Society among building societies in the United Kingdom. Skipton Building Society had about 135,000 branded searches, while West Brom Building Society had 40,500. Skipton Building Society made up 11.1% of all building society searches we track, and West Brom Building Society accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about building societies, Skipton Building Society appeared in two of the five answers and West Brom Building Society in none.

Among building societies in the United Kingdom in September 2026

Who do people search for more?

Skipton Building Society, about 3 searches for every 1 for West Brom Building Society

Skipton Building Society 135K searchesWest Brom Building Society 40.5K searches

Who does AI mention more?

Skipton Building Society, mentioned in 2 of 5 answers, West Brom Building Society in 0

Skipton Building Society in 2 of 5West Brom Building Society in 0 of 5

Who does AI recommend more?

Skipton Building Society, the only one of the two named

Skipton Building Society first in 2West Brom Building Society never named

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Top building societies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skipton Building Society was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. West Brom Building Society did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about building societies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Skipton Building Society or West Brom Building Society more popular in search?

This chart shows how often people search Google for Skipton Building Society and West Brom Building Society by name. Each line represents a brand's share of searches for all nine building society brands we track, month by month, from searches in United Kingdom.

Skipton Building Society and West Brom Building Society among building societies in the United Kingdom, by month

Share of searches by month for Skipton Building Society, West Brom Building Society. The figures are in the table below the chart.

View monthly share of searches table
MonthNationwideCoventry Building SocietyYorkshire Building SocietySkipton Building SocietyLeeds Building SocietyWest Brom Building SocietyNewcastle Building SocietyPrincipality Building SocietyNottingham Building Society
Oct 202535%19.1%15.6%8.5%12.8%2.1%2.6%3.1%1.1%
Nov 202536.2%19.8%16.2%7.3%10.9%3.3%2.2%3.3%0.97%
Dec 202543.6%19.5%13.1%7.2%8.7%2.1%2.1%2.6%0.96%
Jan 202637%20.3%13.5%9.1%11.1%2.2%2.2%3.3%1.2%
Feb 202644.1%16.1%13.2%8.8%8.8%2.7%1.8%3.2%1.2%
Mar 202631.7%21.2%17.3%11.6%9.5%2.3%2.3%2.8%1.3%
Apr 202637%16.6%16.6%11.1%11.1%2.2%2.2%2.2%1%
May 202647.8%14.3%14.3%7.8%9.6%1.9%1.6%1.9%0.86%
Jun 202638.4%17.2%17.2%9.4%9.4%2.8%2.3%2.3%1%
Jul 202638.2%20.9%14%9.3%9.3%2.8%1.9%2.3%1.3%
Aug 202636.7%20%13.4%11%11%2.2%2.2%2.2%1.2%
Sep 202637%20.2%13.6%11.1%9%3.3%2.2%2.2%1.2%

How has the Skipton Building Society and West Brom Building Society comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building societies in September 2026?

2 changes

  1. In September 2026, West Brom Building Society overtook Newcastle Building Society and Principality Building Society to rank 6th among building societies in the United Kingdom, with 3.3% of the searches.

  2. In September 2026, Skipton Building Society rose from 5th to 4th among building societies in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Skipton Building Society’s and West Brom Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skipton Building Society

1 branded search term

  • skipton building society

West Brom Building Society

1 branded search term

  • west bromwich building society

How the Brand Demand Index is measured

Other head-to-heads among building societies

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