Brandwave

Principality Building Society vs West Brom Building Society:Which is more popular?

In September 2026, West Brom Building Society had more branded searches than Principality Building Society among building societies in the United Kingdom. West Brom Building Society had about 40,500 branded searches, while Principality Building Society had 27,100. West Brom Building Society made up 3.3% of all building society searches we track, and Principality Building Society accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about building societies, neither Principality Building Society nor West Brom Building Society appeared in any of the five answers.

Among building societies in the United Kingdom in September 2026

Who do people search for more?

West Brom Building Society, about 49% more searches than Principality Building Society

West Brom Building Society 40.5K searchesPrincipality Building Society 27.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Principality Building Society in 0 of 5West Brom Building Society in 0 of 5

Follow Principality Building Society vs West Brom Building Society and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top building societies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Principality Building Society nor West Brom Building Society showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about building societies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Principality Building Society or West Brom Building Society more popular in search?

This chart shows how often people search Google for Principality Building Society and West Brom Building Society by name. Each line represents a brand's share of searches for all nine building society brands we track, month by month, from searches in United Kingdom.

Principality Building Society and West Brom Building Society among building societies in the United Kingdom, by month

Share of searches by month for West Brom Building Society, Principality Building Society. The figures are in the table below the chart.

View monthly share of searches table
MonthNationwideCoventry Building SocietyYorkshire Building SocietySkipton Building SocietyLeeds Building SocietyWest Brom Building SocietyNewcastle Building SocietyPrincipality Building SocietyNottingham Building Society
Oct 202535%19.1%15.6%8.5%12.8%2.1%2.6%3.1%1.1%
Nov 202536.2%19.8%16.2%7.3%10.9%3.3%2.2%3.3%0.97%
Dec 202543.6%19.5%13.1%7.2%8.7%2.1%2.1%2.6%0.96%
Jan 202637%20.3%13.5%9.1%11.1%2.2%2.2%3.3%1.2%
Feb 202644.1%16.1%13.2%8.8%8.8%2.7%1.8%3.2%1.2%
Mar 202631.7%21.2%17.3%11.6%9.5%2.3%2.3%2.8%1.3%
Apr 202637%16.6%16.6%11.1%11.1%2.2%2.2%2.2%1%
May 202647.8%14.3%14.3%7.8%9.6%1.9%1.6%1.9%0.86%
Jun 202638.4%17.2%17.2%9.4%9.4%2.8%2.3%2.3%1%
Jul 202638.2%20.9%14%9.3%9.3%2.8%1.9%2.3%1.3%
Aug 202636.7%20%13.4%11%11%2.2%2.2%2.2%1.2%
Sep 202637%20.2%13.6%11.1%9%3.3%2.2%2.2%1.2%

How has the Principality Building Society and West Brom Building Society comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building societies in September 2026?

2 changes

  1. In September 2026, West Brom Building Society overtook Newcastle Building Society and Principality Building Society to rank 6th among building societies in the United Kingdom, with 3.3% of the searches.

  2. Estimated monthly branded searches for Principality Building Society in the United Kingdom fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Principality Building Society’s and West Brom Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Principality Building Society

1 branded search term

  • principality building society

West Brom Building Society

1 branded search term

  • west bromwich building society

How the Brand Demand Index is measured

Other head-to-heads among building societies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free