Next vs The Rug Seller:Which is more popular?
In September 2026, Next had more branded searches than The Rug Seller among rug retailers in the United Kingdom. Next had about 22,200 branded searches, while The Rug Seller had 480. Next made up 13.7% of all rug retailer searches we track, and The Rug Seller accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about rug retailers, Next appeared in three of the five answers and The Rug Seller in one. Next was mentioned before The Rug Seller in every answer that named either.
Who do people search for more?
Next, about 46 searches for every 1 for The Rug Seller
Who does AI mention more?
Next, mentioned in 3 of 5 answers, The Rug Seller in 1
Who does AI recommend more?
Next, named ahead of The Rug Seller in 3 of 3 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Rug Seller was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Next was listed before The Rug Seller in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dunelm1st- Next2nd
Ruggable3rd
Rugs Direct4th
The Rug Seller5th
Land of Rugs6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Land of Rugs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Rug Seller1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in the UK?”
Asked ChatGPT
“Which UK shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in the UK?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Next or The Rug Seller more popular in search?
This chart shows how often people search Google for Next and The Rug Seller by name. Each line represents a brand's share of searches for all six rug retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Next, The Rug Seller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | Ruggable | Next | Rugs Direct | Land of Rugs | The Rug Seller |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 32% | 11.7% | 7.8% | 0.56% | 0.38% |
| Nov 2025 | 46.3% | 31.1% | 13.9% | 7.6% | 0.67% | 0.37% |
| Dec 2025 | 50.7% | 27.7% | 12.4% | 8.3% | 0.56% | 0.33% |
| Jan 2026 | 49.2% | 26.9% | 14.7% | 8% | 0.71% | 0.39% |
| Feb 2026 | 49.2% | 26.9% | 14.8% | 8% | 0.66% | 0.39% |
| Mar 2026 | 50.6% | 27.7% | 12.4% | 8.3% | 0.68% | 0.33% |
| Apr 2026 | 45.7% | 30.6% | 13.7% | 9.1% | 0.54% | 0.36% |
| May 2026 | 50.6% | 27.7% | 12.4% | 8.3% | 0.6% | 0.4% |
| Jun 2026 | 51.9% | 28.4% | 10.4% | 8.5% | 0.51% | 0.33% |
| Jul 2026 | 45.7% | 30.6% | 13.7% | 9.1% | 0.54% | 0.36% |
| Aug 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.39% | 0.39% |
| Sep 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.37% | 0.3% |
How has the Next and The Rug Seller comparison changed over the last 12 months?
3 findings
- Next was ahead of The Rug Seller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Next’s share of searches among rug retailers in the United Kingdom moved from 11.7% to 13.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, The Rug Seller’s share of searches among rug retailers in the United Kingdom moved from 0.38% to 0.3%, and its estimated monthly branded searches moved from 880 to 480.
How did search popularity change for United Kingdom rug retailers in September 2026?
2 changes
In September 2026, Next lost share of searches among rug retailers in the United Kingdom, from 14.8% to 13.7%.
Estimated monthly branded searches for The Rug Seller in the United Kingdom fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Next’s and The Rug Seller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Next
1 branded search term
- next rugs
The Rug Seller
1 branded search term
- the rug seller
Other head-to-heads among rug retailers
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