Next vs Rattan Direct:Which is searched more in the United Kingdom?

Name: Next vs Rattan Direct: Which is searched more in the United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Next had more branded searches than Rattan Direct among garden furniture retailers in the United Kingdom. Next had about 1,300 branded searches, while Rattan Direct had 1,000. Next made up 1% of all garden furniture retailer searches we track, and Rattan Direct accounted for 0.78%.

Share of searches among garden furniture retailers in the United Kingdom in September 2026Is Next or Rattan Direct more popular in search?

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Is Next or Rattan Direct more popular in search?

Compare the shops people in the UK buy garden furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Next and Rattan Direct among garden furniture retailers in the United Kingdom, by month

Month	Cox & Cox	Garden Trading	The Range	Kettler	B&Q	John Lewis	Maze	Dunelm	Wayfair	Next	Gardenesque	Rattan Direct	Bridgman
Oct 2025	62.1%	22.8%	3%	2.5%	1.9%	1.9%	1.1%	0.9%	0.74%	0.6%	0.9%	1%	0.6%
Nov 2025	74.8%	18.5%	1.1%	1.3%	0.68%	0.88%	0.54%	0.33%	0.26%	0.26%	0.33%	0.68%	0.37%
Dec 2025	71.6%	21.4%	1.3%	1.3%	0.79%	1%	0.51%	0.38%	0.25%	0.31%	0.31%	0.57%	0.28%
Jan 2026	59.6%	21.8%	4.3%	2.8%	2.4%	2.4%	1.2%	1.6%	0.86%	0.98%	0.47%	0.98%	0.58%
Feb 2026	46.6%	16.9%	11.2%	5%	5%	5%	1.6%	2.7%	1.5%	1.8%	0.82%	1.2%	0.79%
Mar 2026	27.7%	10%	18.1%	8.1%	9.9%	8.1%	2.4%	6.6%	2.9%	3.6%	0.58%	1.3%	0.61%
Apr 2026	23%	8.1%	21.9%	8%	12%	8%	2%	8%	3.6%	2.9%	0.56%	1.3%	0.51%
May 2026	19.6%	8.4%	22.6%	8.3%	12.4%	8.3%	2.1%	8.3%	3.7%	3.7%	0.73%	1.3%	0.49%
Jun 2026	24.2%	8.6%	18.9%	8.5%	12.7%	8.5%	2.1%	6.9%	3.8%	3.1%	0.89%	1.4%	0.55%
Jul 2026	27.6%	7.8%	21%	7.7%	11.5%	7.7%	1.9%	6.3%	3.4%	2.3%	1%	1.2%	0.45%
Aug 2026	34.3%	14.9%	14.8%	6.6%	9.9%	6.6%	2%	3.6%	2.9%	1.6%	1%	1.3%	0.52%
Sep 2026	58.4%	17.4%	6.3%	4.2%	3.4%	3.4%	1.3%	1.2%	1.2%	1%	0.78%	0.78%	0.47%

How has the Next and Rattan Direct comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Next took it in February 2026.
Across the 12 months ending September 2026, Next’s share of searches among garden furniture retailers in the United Kingdom moved from 0.6% to 1%, and its estimated monthly branded searches moved from 590 to 1.3K.
Across the 12 months ending September 2026, Rattan Direct’s share of searches among garden furniture retailers in the United Kingdom moved from 1% to 0.78%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for United Kingdom garden furniture retailers in September 2026?

2 changes

In September 2026, Next lost share of searches among garden furniture retailers in the United Kingdom, from 1.6% to 1%.
In September 2026, Rattan Direct lost share of searches among garden furniture retailers in the United Kingdom, from 1.3% to 0.78%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Next’s and Rattan Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.