Moneysoft vs QuickBooks Online:Which is more popular?
In September 2026, QuickBooks Online had more branded searches than Moneysoft among payroll software in the United Kingdom. QuickBooks Online had about 1,300 branded searches, while Moneysoft had 1,000. QuickBooks Online made up 1.8% of all payroll software searches we track, and Moneysoft accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about payroll software, QuickBooks Online appeared in all five answers and Moneysoft in three. QuickBooks Online was mentioned before Moneysoft in three out of five answers.
Who do people search for more?
QuickBooks Online, about 30% more searches than Moneysoft
Who does AI mention more?
QuickBooks Online, mentioned in every answer we collected
Who does AI recommend more?
QuickBooks Online, named ahead of Moneysoft in 3 of 5 answers
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Top payroll software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, QuickBooks Online appeared in all five answers. Moneysoft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. QuickBooks Online was listed before Moneysoft in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sage Payroll1st
Xero2nd
BrightPay3rd
Moneysoft4th- QuickBooks Online5th
IRIS Payroll–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sage Payroll5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuickBooks Online5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BrightPay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moneysoft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IRIS Payroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payroll software
5 answers
Asked ChatGPT
“Which payroll software should my small business use in the UK?”
Asked ChatGPT
“What are the best payroll software platforms in the UK?”
Asked ChatGPT
“What's the best payroll software in the UK for a small business with ten employees?”
Searched Google, AI Overview
“payroll software”
Searched Google, AI Overview
“payroll software uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Moneysoft or QuickBooks Online more popular in search?
This chart shows how often people search Google for Moneysoft and QuickBooks Online by name. Each line represents a brand's share of searches for all six payroll software we track, month by month, from searches in United Kingdom.
Share of searches by month for QuickBooks Online, Moneysoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | BrightPay | IRIS Payroll | Sage Payroll | Xero | QuickBooks Online | Moneysoft |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 18.6% | 17.1% | 2.8% | 1.5% | 2.8% |
| Nov 2025 | 59.5% | 16.2% | 17.8% | 2.9% | 1.3% | 2.3% |
| Dec 2025 | 62.4% | 16.6% | 15.3% | 2.5% | 1.4% | 1.9% |
| Jan 2026 | 62.1% | 16.5% | 15.2% | 2.9% | 1.3% | 2% |
| Feb 2026 | 56.8% | 18.5% | 17% | 3.3% | 1.7% | 2.7% |
| Mar 2026 | 64.8% | 14.7% | 13% | 3.1% | 1.3% | 3.1% |
| Apr 2026 | 71.8% | 10.9% | 11.7% | 1.8% | 0.97% | 2.8% |
| May 2026 | 68.2% | 14.8% | 11.2% | 2.2% | 0.99% | 2.6% |
| Jun 2026 | 67.4% | 14.8% | 13.5% | 1.8% | 0.8% | 1.8% |
| Jul 2026 | 67.4% | 17.7% | 11% | 1.8% | 0.8% | 1.4% |
| Aug 2026 | 69.3% | 15.1% | 11.3% | 1.8% | 1.2% | 1.2% |
| Sep 2026 | 66.7% | 14.7% | 13.3% | 2.2% | 1.8% | 1.3% |
How has the Moneysoft and QuickBooks Online comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: QuickBooks Online took it in September 2026.
- Across the 12 months ending September 2026, Moneysoft’s share of searches among payroll software in the United Kingdom moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, QuickBooks Online’s share of searches among payroll software in the United Kingdom moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for United Kingdom payroll software in September 2026?
2 changes
In September 2026, QuickBooks Online overtook Moneysoft to rank 5th among payroll software in the United Kingdom, with 1.8% of the searches.
Estimated monthly branded searches for Moneysoft in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moneysoft’s and QuickBooks Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moneysoft
1 branded search term
- moneysoft
QuickBooks Online
1 branded search term
- quickbooks payroll
Other head-to-heads among payroll software
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