Lyca Mobile vs SMARTY:Which is more popular?
In September 2026, Lyca Mobile had more branded searches than SMARTY among mobile networks in the United Kingdom. Lyca Mobile had about 135,000 branded searches, while SMARTY had 60,500. Lyca Mobile made up 2.9% of all mobile network searches we track, and SMARTY accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about mobile networks, SMARTY appeared in three of the five answers and Lyca Mobile in one. SMARTY was mentioned before Lyca Mobile in two out of three answers that named either.
Who do people search for more?
Lyca Mobile, about 2 searches for every 1 for SMARTY
Who does AI mention more?
SMARTY, mentioned in 3 of 5 answers, Lyca Mobile in 1
Who does AI recommend more?
SMARTY, named ahead of Lyca Mobile in 2 of 3 answers
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Top mobile networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SMARTY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lyca Mobile was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SMARTY was listed before Lyca Mobile in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vodafone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Three4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
giffgaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesco Mobile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
O23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iD Mobile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lebara3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SMARTY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyca Mobile1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile networks
5 answers
Asked ChatGPT
“Which mobile network should I use in the UK?”
Asked ChatGPT
“What are the best mobile networks and SIM-only providers in the UK?”
Asked ChatGPT
“What's the best SIM-only deal in the UK for lots of data?”
Searched Google, AI Overview
“sim only deals”
Searched Google, AI Overview
“best mobile network”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Lyca Mobile or SMARTY more popular in search?
This chart shows how often people search Google for Lyca Mobile and SMARTY by name. Each line represents a brand's share of searches for all 12 mobile networks we track, month by month, from searches in United Kingdom.
Share of searches by month for Lyca Mobile, SMARTY. The figures are in the table below the chart.
View monthly share of searches table
| Month | EE | giffgaff | Tesco Mobile | Vodafone | O2 | Sky | iD Mobile | VOXI | Lebara | Three | Lyca Mobile | SMARTY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.7% | 10% | 12.2% | 22.1% | 10.4% | 5.4% | 5.4% | 5.4% | 4.5% | 2.2% | 3% | 0.6% |
| Nov 2025 | 19.4% | 12.5% | 15.3% | 12.5% | 12.9% | 5.6% | 6.8% | 4.6% | 4.6% | 2.7% | 2.5% | 0.62% |
| Dec 2025 | 19.9% | 12.8% | 15.7% | 12.8% | 10.8% | 5.7% | 5.7% | 4.7% | 4.7% | 3.2% | 3.1% | 0.77% |
| Jan 2026 | 23% | 12.3% | 12.3% | 12.3% | 10.4% | 5.5% | 6.7% | 4.5% | 5.5% | 3.1% | 3.7% | 0.9% |
| Feb 2026 | 21.7% | 14% | 14% | 11.5% | 9.8% | 5.1% | 6.3% | 5.1% | 5.1% | 3% | 3.4% | 1% |
| Mar 2026 | 20.6% | 10.9% | 13.3% | 13.3% | 11.3% | 6% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 0.98% |
| Apr 2026 | 21.6% | 11.4% | 14% | 14% | 9.7% | 5.1% | 6.2% | 5.1% | 5.1% | 2.9% | 3.4% | 1.5% |
| May 2026 | 18.1% | 14.1% | 14.1% | 14.1% | 9.8% | 5.2% | 6.3% | 5.2% | 5.2% | 2.9% | 3.5% | 1.6% |
| Jun 2026 | 18.7% | 14.4% | 11.8% | 14.4% | 9.9% | 5.3% | 6.4% | 5.3% | 5.3% | 3.1% | 4.3% | 1.3% |
| Jul 2026 | 18.6% | 14.5% | 11.9% | 14.5% | 10.1% | 5.3% | 6.5% | 5.3% | 5.3% | 3.1% | 3.6% | 1.3% |
| Aug 2026 | 20.4% | 13% | 13% | 13% | 9% | 7.1% | 7.1% | 4.7% | 4.7% | 3.2% | 3.2% | 1.4% |
| Sep 2026 | 22.6% | 11.9% | 11.9% | 11.9% | 10.2% | 8% | 6.5% | 5.3% | 4.4% | 3% | 2.9% | 1.3% |
How has the Lyca Mobile and SMARTY comparison changed over the last 12 months?
3 findings
- Lyca Mobile was ahead of SMARTY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lyca Mobile’s share of searches among mobile networks in the United Kingdom moved from 3% to 2.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, SMARTY’s share of searches among mobile networks in the United Kingdom moved from 0.6% to 1.3%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
How did search popularity change for United Kingdom mobile networks in September 2026?
2 changes
Lyca Mobile’s share of searches among mobile networks in the United Kingdom has lost ground for 3 months in a row, from 4.3% to 2.9% in September 2026.
Estimated monthly branded searches for SMARTY in the United Kingdom rose 82.8% over 12 measured months, from 33.1K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lyca Mobile’s and SMARTY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lyca Mobile
1 branded search term
- lyca mobile
SMARTY
1 branded search term
- smarty mobile
Other head-to-heads among mobile networks
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