Land of Rugs vs Rugs Direct:Which is more popular?
In September 2026, Rugs Direct had more branded searches than Land of Rugs among rug retailers in the United Kingdom. Rugs Direct had about 14,800 branded searches, while Land of Rugs had 590. Rugs Direct made up 9.2% of all rug retailer searches we track, and Land of Rugs accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about rug retailers, Rugs Direct appeared in two of the five answers and Land of Rugs in one. Rugs Direct was mentioned before Land of Rugs in every answer that named either.
Who do people search for more?
Rugs Direct, about 25 searches for every 1 for Land of Rugs
Who does AI mention more?
Rugs Direct, mentioned in 2 of 5 answers, Land of Rugs in 1
Who does AI recommend more?
Rugs Direct, named ahead of Land of Rugs in 2 of 2 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rugs Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Land of Rugs was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rugs Direct was listed before Land of Rugs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dunelm1st
Next2nd
Ruggable3rd- Rugs Direct4th
The Rug Seller5th
Land of Rugs6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Land of Rugs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Rug Seller1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in the UK?”
Asked ChatGPT
“Which UK shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in the UK?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Land of Rugs or Rugs Direct more popular in search?
This chart shows how often people search Google for Land of Rugs and Rugs Direct by name. Each line represents a brand's share of searches for all six rug retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Rugs Direct, Land of Rugs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | Ruggable | Next | Rugs Direct | Land of Rugs | The Rug Seller |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 32% | 11.7% | 7.8% | 0.56% | 0.38% |
| Nov 2025 | 46.3% | 31.1% | 13.9% | 7.6% | 0.67% | 0.37% |
| Dec 2025 | 50.7% | 27.7% | 12.4% | 8.3% | 0.56% | 0.33% |
| Jan 2026 | 49.2% | 26.9% | 14.7% | 8% | 0.71% | 0.39% |
| Feb 2026 | 49.2% | 26.9% | 14.8% | 8% | 0.66% | 0.39% |
| Mar 2026 | 50.6% | 27.7% | 12.4% | 8.3% | 0.68% | 0.33% |
| Apr 2026 | 45.7% | 30.6% | 13.7% | 9.1% | 0.54% | 0.36% |
| May 2026 | 50.6% | 27.7% | 12.4% | 8.3% | 0.6% | 0.4% |
| Jun 2026 | 51.9% | 28.4% | 10.4% | 8.5% | 0.51% | 0.33% |
| Jul 2026 | 45.7% | 30.6% | 13.7% | 9.1% | 0.54% | 0.36% |
| Aug 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.39% | 0.39% |
| Sep 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.37% | 0.3% |
How has the Land of Rugs and Rugs Direct comparison changed over the last 12 months?
3 findings
- Rugs Direct was ahead of Land of Rugs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Land of Rugs’ share of searches among rug retailers in the United Kingdom moved from 0.56% to 0.37%, and its estimated monthly branded searches moved from 1.3K to 590.
- Across the 12 months ending September 2026, Rugs Direct’s share of searches among rug retailers in the United Kingdom moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United Kingdom rug retailers in September 2026?
2 changes
In September 2026, Rugs Direct gained share of searches among rug retailers in the United Kingdom, from 8.1% to 9.2%.
Estimated monthly branded searches for Land of Rugs in the United Kingdom fell 54.6% over 12 measured months, from 1.3K to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Land of Rugs’ and Rugs Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land of Rugs
1 branded search term
- land of rugs
Rugs Direct
1 branded search term
- rugs direct
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