Brandwave

Land of Rugs vs Ruggable:Which is more popular?

In September 2026, Ruggable had more branded searches than Land of Rugs among rug retailers in the United Kingdom. Ruggable had about 49,500 branded searches, while Land of Rugs had 590. Ruggable made up 30.6% of all rug retailer searches we track, and Land of Rugs accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about rug retailers, Ruggable appeared in four of the five answers and Land of Rugs in one. Ruggable was mentioned before Land of Rugs in three out of four answers that named either.

Among rug retailers in the United Kingdom in September 2026

Who do people search for more?

Ruggable, about 84 searches for every 1 for Land of Rugs

Ruggable 49.5K searchesLand of Rugs 590 searches

Who does AI mention more?

Ruggable, mentioned in 4 of 5 answers, Land of Rugs in 1

Ruggable in 4 of 5Land of Rugs in 1 of 5

Who does AI recommend more?

Ruggable, named ahead of Land of Rugs in 3 of 4 answers

Ruggable first in 3Land of Rugs first in 1

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Top rug retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Land of Rugs was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ruggable was listed before Land of Rugs in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. Next2nd
  3. Ruggable3rd
  4. Rugs Direct4th
  5. The Rug Seller5th
  6. Land of Rugs6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Land of Rugs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Rug Seller1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about rug retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Land of Rugs or Ruggable more popular in search?

This chart shows how often people search Google for Land of Rugs and Ruggable by name. Each line represents a brand's share of searches for all six rug retailers we track, month by month, from searches in United Kingdom.

Land of Rugs and Ruggable among rug retailers in the United Kingdom, by month

Share of searches by month for Ruggable, Land of Rugs. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmRuggableNextRugs DirectLand of RugsThe Rug Seller
Oct 202547.5%32%11.7%7.8%0.56%0.38%
Nov 202546.3%31.1%13.9%7.6%0.67%0.37%
Dec 202550.7%27.7%12.4%8.3%0.56%0.33%
Jan 202649.2%26.9%14.7%8%0.71%0.39%
Feb 202649.2%26.9%14.8%8%0.66%0.39%
Mar 202650.6%27.7%12.4%8.3%0.68%0.33%
Apr 202645.7%30.6%13.7%9.1%0.54%0.36%
May 202650.6%27.7%12.4%8.3%0.6%0.4%
Jun 202651.9%28.4%10.4%8.5%0.51%0.33%
Jul 202645.7%30.6%13.7%9.1%0.54%0.36%
Aug 202649.3%27%14.8%8.1%0.39%0.39%
Sep 202645.8%30.6%13.7%9.2%0.37%0.3%

How has the Land of Rugs and Ruggable comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom rug retailers in September 2026?

2 changes

  1. In September 2026, Ruggable gained share of searches among rug retailers in the United Kingdom, from 27% to 30.6%.

  2. Estimated monthly branded searches for Land of Rugs in the United Kingdom fell 54.6% over 12 measured months, from 1.3K to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Land of Rugs’ and Ruggable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Land of Rugs

1 branded search term

  • land of rugs

Ruggable

1 branded search term

  • ruggable

How the Brand Demand Index is measured

Other head-to-heads among rug retailers

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