Brandwave

Lancôme vs Yves Saint Laurent:Which is more popular?

In September 2026, Yves Saint Laurent had more branded searches than Lancôme among fragrance brands in the United Kingdom. Yves Saint Laurent had about 40,500 branded searches, while Lancôme had 22,200. Yves Saint Laurent made up 8% of all fragrance brand searches we track, and Lancôme accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Yves Saint Laurent appeared in four of the five answers and Lancôme in two. Yves Saint Laurent was mentioned before Lancôme in every answer.

Among fragrance brands in the United Kingdom in September 2026

Who do people search for more?

Yves Saint Laurent, about 82% more searches than Lancôme

Yves Saint Laurent 40.5K searchesLancôme 22.2K searches

Who does AI mention more?

Yves Saint Laurent, mentioned in 4 of 5 answers, Lancôme in 2

Yves Saint Laurent in 4 of 5Lancôme in 2 of 5

Who does AI recommend more?

Yves Saint Laurent, named ahead of Lancôme in every answer

Yves Saint Laurent first in 3Lancôme never first

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yves Saint Laurent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lancôme was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yves Saint Laurent was listed before Lancôme in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yves Saint Laurent1st
  2. Lancôme2nd
  3. Chanel3rd
  4. Dior Beauty4th
  5. Burberry5th
  6. Maison Francis Kurkdjian6th
  7. Tom Ford7th
  8. Jo Malone8th
  9. Versace8th
  10. KAYALI10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yves Saint Laurent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Labo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Ford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KAYALI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Versace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burberry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Lancôme or Yves Saint Laurent more popular in search?

This chart shows how often people search Google for Lancôme and Yves Saint Laurent by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United Kingdom.

Lancôme and Yves Saint Laurent among fragrance brands in the United Kingdom, by month

Share of searches by month for Yves Saint Laurent, Lancôme. The figures are in the table below the chart.

View monthly share of searches table
MonthJo MaloneLe LaboPradaYves Saint LaurentChanelDior BeautyTom FordKAYALIMarc JacobsVersaceCreedLancômeBurberryGucciMaison Francis Kurkdjian
Oct 202521.9%8%8%9.8%6.6%5.4%8%4.4%5.4%4.4%3.6%4.4%2.9%3.6%3.6%
Nov 202524.6%6.1%9.1%7.4%6.1%5%7.4%7.4%6.1%5%3.3%4.1%2.7%3.3%2.7%
Dec 202525.5%5.1%9.3%7.7%6.3%5.1%6.3%5.1%6.3%5.1%4.2%4.2%2.8%4.2%2.8%
Jan 202619.2%8.6%7%8.6%5.7%7%7%7%4.7%5.7%4.7%3.8%3.1%3.1%4.7%
Feb 202618.3%10%6.7%8.2%5.5%6.7%8.2%5.5%5.5%5.5%4.5%4.5%3%3.7%4.5%
Mar 202622.5%8.3%6.8%6.8%5.6%5.6%6.8%6.8%5.6%5.6%4.5%4.5%2.5%3.7%4.5%
Apr 202622.1%9.9%6.6%8.1%5.4%5.4%6.6%6.6%4.4%5.4%4.4%4.4%3%3%4.4%
May 202621.2%9.5%7.8%7.8%5.2%6.4%6.4%6.4%5.2%5.2%4.2%4.2%2.8%3.5%4.2%
Jun 202622.4%8.2%8.2%8.2%5.5%5.5%6.7%6.7%5.5%5.5%4.5%3.7%3%3%3.7%
Jul 202618.6%10.2%8.3%8.3%5.6%5.6%6.8%6.8%5.6%5.6%4.5%4.5%3%3%3.7%
Aug 202623.2%8.5%8.5%8.5%5.7%5.7%7%5.7%4.7%4.7%3.8%3.8%3.1%3.1%3.8%
Sep 202617.8%9.7%9.7%8%6.5%6.5%6.5%5.3%5.3%5.3%4.4%4.4%3.6%3.6%3.6%

How has the Lancôme and Yves Saint Laurent comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom fragrance brands in September 2026?

2 changes

  1. In September 2026, Lancôme gained share of searches among fragrance brands in the United Kingdom, from 3.8% to 4.4%.

  2. In September 2026, Yves Saint Laurent lost share of searches among fragrance brands in the United Kingdom, from 8.5% to 8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lancôme’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lancôme

1 branded search term

  • lancome perfume

Yves Saint Laurent

1 branded search term

  • ysl perfume

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

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