Laithwaites vs Majestic Wine:Which is more popular?
In September 2026, Majestic Wine had more branded searches than Laithwaites among online wine retailers in the United Kingdom. Majestic Wine had about 110,000 branded searches, while Laithwaites had 27,100. Majestic Wine made up 38.7% of all online wine retailer searches we track, and Laithwaites accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about online wine retailers, Laithwaites and Majestic Wine each appeared in four of the five answers. Majestic Wine was mentioned before Laithwaites in every answer.
Who do people search for more?
Majestic Wine, about 4 searches for every 1 for Laithwaites
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Majestic Wine, named ahead of Laithwaites in every answer
Follow Laithwaites vs Majestic Wine and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top online wine retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Laithwaites and Majestic Wine were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Majestic Wine was listed before Laithwaites in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Majestic Wine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Wine Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laithwaites4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Wines2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Berry Bros. & Rudd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waitrose Cellar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virgin Wines1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online wine retailers
5 answers
Asked ChatGPT
“Where should I buy wine online in the UK?”
Asked ChatGPT
“What are the best online wine retailers in the UK?”
Asked ChatGPT
“Which UK wine delivery service has the best value cases?”
Searched Google, AI Overview
“wine delivery”
Searched Google, AI Overview
“buy wine online”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Laithwaites or Majestic Wine more popular in search?
This chart shows how often people search Google for Laithwaites and Majestic Wine by name. Each line represents a brand's share of searches for all seven online wine retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Majestic Wine, Laithwaites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Majestic Wine | The Wine Society | Laithwaites | Naked Wines | Virgin Wines | Berry Bros. & Rudd | Waitrose Cellar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 18.7% | 10.3% | 10.3% | 8.4% | 6.9% | 3.7% |
| Nov 2025 | 41.3% | 18.5% | 12.4% | 10.2% | 8.3% | 5.6% | 3.7% |
| Dec 2025 | 46.8% | 17.2% | 11.5% | 7.7% | 7.7% | 6.3% | 2.8% |
| Jan 2026 | 37.9% | 20.9% | 11.4% | 9.3% | 9.3% | 7.7% | 3.4% |
| Feb 2026 | 35.4% | 23.7% | 10.6% | 10.6% | 8.7% | 7.1% | 3.9% |
| Mar 2026 | 35% | 23.5% | 10.5% | 10.5% | 8.6% | 7.1% | 4.7% |
| Apr 2026 | 38.9% | 21.4% | 11.7% | 7.8% | 9.6% | 6.4% | 4.3% |
| May 2026 | 41.1% | 22.5% | 10.1% | 8.3% | 6.8% | 6.8% | 4.5% |
| Jun 2026 | 44.1% | 19.8% | 8.9% | 8.9% | 7.3% | 7.3% | 4% |
| Jul 2026 | 40.7% | 22.4% | 8.2% | 10% | 8.2% | 6.7% | 3.7% |
| Aug 2026 | 44.4% | 19.9% | 8.9% | 7.3% | 7.3% | 7.3% | 4.9% |
| Sep 2026 | 38.7% | 21.3% | 9.5% | 9.5% | 9.5% | 7.8% | 3.5% |
How has the Laithwaites and Majestic Wine comparison changed over the last 12 months?
3 findings
- Majestic Wine was ahead of Laithwaites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among online wine retailers in the United Kingdom moved from 10.3% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Majestic Wine’s share of searches among online wine retailers in the United Kingdom moved from 41.8% to 38.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for United Kingdom online wine retailers in September 2026?
2 changes
In September 2026, Laithwaites gained share of searches among online wine retailers in the United Kingdom, from 8.9% to 9.5%.
In September 2026, Majestic Wine lost share of searches among online wine retailers in the United Kingdom, from 44.4% to 38.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laithwaites’ and Majestic Wine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laithwaites
1 branded search term
- laithwaites
Majestic Wine
1 branded search term
- majestic wine
Other head-to-heads among online wine retailers
- Majestic Wine vs The Wine Society: compare popularity
- Majestic Wine vs Naked Wines: compare popularity
- Majestic Wine vs Virgin Wines: compare popularity
- The Wine Society vs Laithwaites: compare popularity
- The Wine Society vs Naked Wines: compare popularity
- The Wine Society vs Virgin Wines: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.