La Redoute vs Wayfair:Which is more popular?
In September 2026, Wayfair had more branded searches than La Redoute among rug retailers in the United Kingdom. Wayfair had about 12,100 branded searches, while La Redoute had 2,400. Wayfair made up 4.8% of all rug retailer searches we track, and La Redoute accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about rug retailers, La Redoute and Wayfair each appeared in two of the five answers. Wayfair was mentioned before La Redoute in two out of three answers that named either.
Who do people search for more?
Wayfair, about 5 searches for every 1 for La Redoute
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Wayfair, named ahead of La Redoute in 2 of 3 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Redoute and Wayfair were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wayfair was listed before La Redoute in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dunelm1st
IKEA2nd
Ruggable3rd
Next3rd
Habitat5th
Rugs Direct6th
La Redoute7th- Wayfair8th
John Lewis9th
The Rug Seller10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wayfair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Redoute2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Land of Rugs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in the UK?”
Asked ChatGPT
“Which UK shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in the UK?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is La Redoute or Wayfair more popular in search?
This chart shows how often people search Google for La Redoute and Wayfair by name. Each line represents a brand's share of searches for all 11 rug retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Wayfair, La Redoute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | Ruggable | Next | John Lewis | Rugs Direct | Wayfair | Habitat | La Redoute | Land of Rugs | The Rug Seller |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 17.8% | 21.8% | 8% | 6.5% | 5.3% | 4.4% | 2.4% | 0.85% | 0.38% | 0.26% |
| Nov 2025 | 31% | 17.1% | 20.9% | 9.3% | 6.3% | 5.1% | 6.3% | 2.3% | 1% | 0.45% | 0.25% |
| Dec 2025 | 35.5% | 15.9% | 19.4% | 8.7% | 5.8% | 5.8% | 4.7% | 2.6% | 0.94% | 0.39% | 0.23% |
| Jan 2026 | 32.6% | 17.8% | 17.8% | 9.8% | 6.5% | 5.3% | 5.3% | 2.9% | 1% | 0.47% | 0.26% |
| Feb 2026 | 32.9% | 18% | 18% | 9.9% | 6.6% | 5.4% | 4.4% | 2.9% | 1.1% | 0.45% | 0.26% |
| Mar 2026 | 33.5% | 18.3% | 18.3% | 8.2% | 6.7% | 5.5% | 5.5% | 2.4% | 0.86% | 0.45% | 0.22% |
| Apr 2026 | 31.1% | 17% | 20.8% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 0.98% | 0.37% | 0.25% |
| May 2026 | 33.8% | 18.5% | 18.5% | 8.3% | 6.8% | 5.5% | 4.5% | 2.5% | 1.1% | 0.4% | 0.27% |
| Jun 2026 | 36.3% | 16.2% | 19.8% | 7.3% | 5.9% | 5.9% | 4.9% | 2.2% | 0.96% | 0.35% | 0.23% |
| Jul 2026 | 30.1% | 20.1% | 20.1% | 9% | 6% | 6% | 4.9% | 2.2% | 0.97% | 0.36% | 0.24% |
| Aug 2026 | 33.2% | 18.2% | 18.2% | 10% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.26% | 0.26% |
| Sep 2026 | 29.6% | 19.8% | 19.8% | 8.9% | 7.2% | 5.9% | 4.8% | 2.6% | 0.96% | 0.24% | 0.19% |
How has the La Redoute and Wayfair comparison changed over the last 12 months?
3 findings
- Wayfair was ahead of La Redoute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Redoute’s share of searches among rug retailers in the United Kingdom moved from 0.85% to 0.96%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Wayfair’s share of searches among rug retailers in the United Kingdom moved from 4.4% to 4.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom rug retailers in September 2026?
2 changes
Estimated monthly branded searches for Wayfair in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for La Redoute in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Redoute’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Redoute
1 branded search term
- la redoute rugs
Wayfair
1 branded search term
- wayfair rugs
Other head-to-heads among rug retailers
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