La Redoute vs The Rug Seller:Which is more popular?
In September 2026, La Redoute had more branded searches than The Rug Seller among rug retailers in the United Kingdom. La Redoute had about 2,400 branded searches, while The Rug Seller had 480. La Redoute made up 0.96% of all rug retailer searches we track, and The Rug Seller accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about rug retailers, La Redoute appeared in two of the five answers and The Rug Seller in one. La Redoute was mentioned before The Rug Seller in two out of three answers that named either.
Who do people search for more?
La Redoute, about 5 searches for every 1 for The Rug Seller
Who does AI mention more?
La Redoute, mentioned in 2 of 5 answers, The Rug Seller in 1
Who does AI recommend more?
La Redoute, named ahead of The Rug Seller in 2 of 3 answers
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Top rug retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Redoute was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Rug Seller was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. La Redoute was listed before The Rug Seller in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dunelm1st
IKEA2nd
Ruggable3rd
Next3rd
Habitat5th
Rugs Direct6th- La Redoute7th
Wayfair8th
John Lewis9th
The Rug Seller10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wayfair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Redoute2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Rug Seller1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about rug retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a rug online in the UK?”
Asked ChatGPT
“Which UK shops sell good quality affordable rugs?”
Asked ChatGPT
“Where can I buy a washable rug in the UK?”
Searched Google, AI Overview
“rugs”
Searched Google, AI Overview
“rugs uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is La Redoute or The Rug Seller more popular in search?
This chart shows how often people search Google for La Redoute and The Rug Seller by name. Each line represents a brand's share of searches for all 11 rug retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for La Redoute, The Rug Seller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | IKEA | Ruggable | Next | John Lewis | Rugs Direct | Wayfair | Habitat | La Redoute | Land of Rugs | The Rug Seller |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 17.8% | 21.8% | 8% | 6.5% | 5.3% | 4.4% | 2.4% | 0.85% | 0.38% | 0.26% |
| Nov 2025 | 31% | 17.1% | 20.9% | 9.3% | 6.3% | 5.1% | 6.3% | 2.3% | 1% | 0.45% | 0.25% |
| Dec 2025 | 35.5% | 15.9% | 19.4% | 8.7% | 5.8% | 5.8% | 4.7% | 2.6% | 0.94% | 0.39% | 0.23% |
| Jan 2026 | 32.6% | 17.8% | 17.8% | 9.8% | 6.5% | 5.3% | 5.3% | 2.9% | 1% | 0.47% | 0.26% |
| Feb 2026 | 32.9% | 18% | 18% | 9.9% | 6.6% | 5.4% | 4.4% | 2.9% | 1.1% | 0.45% | 0.26% |
| Mar 2026 | 33.5% | 18.3% | 18.3% | 8.2% | 6.7% | 5.5% | 5.5% | 2.4% | 0.86% | 0.45% | 0.22% |
| Apr 2026 | 31.1% | 17% | 20.8% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 0.98% | 0.37% | 0.25% |
| May 2026 | 33.8% | 18.5% | 18.5% | 8.3% | 6.8% | 5.5% | 4.5% | 2.5% | 1.1% | 0.4% | 0.27% |
| Jun 2026 | 36.3% | 16.2% | 19.8% | 7.3% | 5.9% | 5.9% | 4.9% | 2.2% | 0.96% | 0.35% | 0.23% |
| Jul 2026 | 30.1% | 20.1% | 20.1% | 9% | 6% | 6% | 4.9% | 2.2% | 0.97% | 0.36% | 0.24% |
| Aug 2026 | 33.2% | 18.2% | 18.2% | 10% | 6.6% | 5.4% | 4.4% | 2.4% | 1.1% | 0.26% | 0.26% |
| Sep 2026 | 29.6% | 19.8% | 19.8% | 8.9% | 7.2% | 5.9% | 4.8% | 2.6% | 0.96% | 0.24% | 0.19% |
How has the La Redoute and The Rug Seller comparison changed over the last 12 months?
3 findings
- La Redoute was ahead of The Rug Seller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Redoute’s share of searches among rug retailers in the United Kingdom moved from 0.85% to 0.96%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, The Rug Seller’s share of searches among rug retailers in the United Kingdom moved from 0.26% to 0.19%, and its estimated monthly branded searches moved from 880 to 480.
How did search popularity change for United Kingdom rug retailers in September 2026?
2 changes
Estimated monthly branded searches for The Rug Seller in the United Kingdom fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
Estimated monthly branded searches for La Redoute in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using La Redoute’s and The Rug Seller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Redoute
1 branded search term
- la redoute rugs
The Rug Seller
1 branded search term
- the rug seller
Other head-to-heads among rug retailers
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