Jet2holidays vs On the Beach:Which is searched more in the United Kingdom?
In September 2026, Jet2holidays had more branded searches than On the Beach among package holiday companies in the United Kingdom. Jet2holidays had about 1.5 million branded searches, while On the Beach had 673,000. Jet2holidays made up 32.4% of all package holiday company searches we track, and On the Beach accounted for 14.5%.
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Is Jet2holidays or On the Beach more popular in search?
Compare the companies that sell package holidays with flights and hotels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Jet2holidays, On the Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jet2holidays | TUI | easyJet holidays | On the Beach | British Airways Holidays | loveholidays | Trailfinders | Kuoni |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 32.5% | 14.6% | 11.9% | 2.9% | 3.6% | 1.6% | 0.39% |
| Nov 2025 | 28% | 34.2% | 15.4% | 12.6% | 3.8% | 3.8% | 1.7% | 0.51% |
| Dec 2025 | 23.6% | 34.9% | 15.8% | 15.8% | 3.9% | 3.9% | 1.7% | 0.52% |
| Jan 2026 | 29.4% | 29.4% | 16% | 16% | 4% | 3.2% | 1.4% | 0.43% |
| Feb 2026 | 28.6% | 28.6% | 15.7% | 19.1% | 3.1% | 3.1% | 1.4% | 0.42% |
| Mar 2026 | 29.6% | 29.6% | 16.2% | 16.2% | 3.3% | 3.3% | 1.5% | 0.44% |
| Apr 2026 | 27% | 32.9% | 14.8% | 18% | 3% | 3% | 1.1% | 0.33% |
| May 2026 | 26.6% | 32.5% | 14.6% | 17.8% | 3.6% | 3.6% | 1.1% | 0.32% |
| Jun 2026 | 30.7% | 30.7% | 13.8% | 16.8% | 3.4% | 3.4% | 1% | 0.3% |
| Jul 2026 | 29.9% | 29.9% | 16.3% | 16.3% | 2.7% | 3.3% | 1.2% | 0.36% |
| Aug 2026 | 30.7% | 30.7% | 16.8% | 13.8% | 3.4% | 2.8% | 1.5% | 0.37% |
| Sep 2026 | 32.4% | 26.3% | 17.8% | 14.5% | 4.3% | 2.9% | 1.3% | 0.39% |
How has the Jet2holidays and On the Beach comparison changed over the last 12 months?
3 findings
- Jet2holidays was ahead of On the Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jet2holidays’ share of searches among package holiday companies in the United Kingdom moved from 32.5% to 32.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, On the Beach’s share of searches among package holiday companies in the United Kingdom moved from 11.9% to 14.5%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for United Kingdom package holiday companies in September 2026?
2 changes
In September 2026, Jet2holidays gained share of searches among package holiday companies in the United Kingdom, from 30.7% to 32.4%.
In September 2026, On the Beach gained share of searches among package holiday companies in the United Kingdom, from 13.8% to 14.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jet2holidays’ and On the Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jet2holidays
1 branded search term
- jet2holidays
On the Beach
1 branded search term
- on the beach
Other head-to-heads among package holiday companies
Jet2holidays vs TUI: compare search popularity
Jet2holidays vs easyJet holidays: compare search popularity
Jet2holidays vs British Airways Holidays: compare search popularity- TUI vs easyJet holidays: compare search popularity
- TUI vs On the Beach: compare search popularity
- TUI vs British Airways Holidays: compare search popularity
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