Brandwave

JBL vs Skullcandy:Which is more popular?

In September 2026, JBL had more branded searches than Skullcandy among headphone brands in the United Kingdom. JBL had about 43,000 branded searches, while Skullcandy had 22,200. JBL made up 6.5% of all headphone brand searches we track, and Skullcandy accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about headphone brands, JBL appeared in one of the three answers and Skullcandy in none.

Among headphone brands in the United Kingdom in September 2026

Who do people search for more?

JBL, about 94% more searches than Skullcandy

JBL 43K searchesSkullcandy 22.2K searches

Who does AI mention more?

JBL, mentioned in 1 of 3 answers, Skullcandy in 0

JBL in 1 of 3Skullcandy in 0 of 3

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, JBL was mentioned in one out of three: in one of the three ChatGPT answers. Skullcandy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Apple AirPods4th
  5. JBL5th
  6. Soundcore6th
  7. Beats–
  8. Shokz–
  9. Skullcandy–
  10. Marshall–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony3 of 3Named in 3 of 3 ChatGPT answers
  • Bose3 of 3Named in 3 of 3 ChatGPT answers
  • Apple AirPods2 of 3Named in 2 of 3 ChatGPT answers
  • Sennheiser2 of 3Named in 2 of 3 ChatGPT answers
  • JBL1 of 3Named in 1 of 3 ChatGPT answers
  • Soundcore1 of 3Named in 1 of 3 ChatGPT answers
  • Beats0 of 3Named in 0 of 3 ChatGPT answers
  • Shokz0 of 3Named in 0 of 3 ChatGPT answers
  • Skullcandy0 of 3Named in 0 of 3 ChatGPT answers
  • Marshall0 of 3Named in 0 of 3 ChatGPT answers

+2 more

See every answer about headphone brands

3 answers

  • Asked ChatGPT

    “Which headphones should I buy in the UK?”

    1. 1Sony
    2. 2Sennheiser
    3. 3Bose

  • Asked ChatGPT

    “What are the best headphone brands?”

    1. 1Sony
    2. 2Bose
    3. 3Sennheiser
    4. 4Apple AirPods
    5. 5JBL
    6. 6Soundcore

  • Asked ChatGPT

    “What are the best wireless earbuds?”

    1. 1Sony
    2. 2Apple AirPods
    3. 3Bose

  • Searched Google, AI Overview

    “headphones”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless earbuds”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is JBL or Skullcandy more popular in search?

This chart shows how often people search Google for JBL and Skullcandy by name. Each line represents a brand's share of searches for all 12 headphone brands we track, month by month, from searches in United Kingdom.

JBL and Skullcandy among headphone brands in the United Kingdom, by month

Share of searches by month for JBL, Skullcandy. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBoseBeatsJBLShokzSkullcandyMarshallSoundcoreSennheiserBowers & WilkinsJabra
Oct 202551.9%10.2%10.1%7%8.7%3.1%3.1%2.6%0.76%1.4%0.62%0.51%
Nov 202557.7%9%10.1%6.3%6.5%2.8%2.8%2.3%0.57%1%0.46%0.31%
Dec 202554.1%10.4%9.9%7.3%7.4%2.7%2.7%2.7%0.8%1.2%0.53%0.35%
Jan 202652.4%10.3%9.6%7%7.5%3.9%3.2%2.6%0.94%1.4%0.63%0.51%
Feb 202654.1%11.1%8.6%5.9%7.4%4%2.7%2.7%0.97%1.5%0.65%0.52%
Mar 202652.3%10.7%8.3%7%7.5%4.7%3.1%2.6%1.1%1.4%0.63%0.5%
Apr 202648.2%11.6%9.4%6.5%8.4%5.3%4.3%2.9%1.1%1.3%0.57%0.47%
May 202650.8%10.4%9.9%5.6%7.6%4.6%3.7%3.1%1.7%1.4%0.74%0.5%
Jun 202652.1%10.7%8.3%5.7%7.5%5.7%3.1%2.6%1.7%1.4%0.61%0.51%
Jul 202653.1%10.5%8.5%5.9%7.6%3.9%3.9%2.6%1.4%1.4%0.63%0.52%
Aug 202654.6%9.1%8.7%6%7.8%4%4%2.2%1.2%1.2%0.65%0.44%
Sep 202655.7%9.3%8.9%7.5%6.5%3.4%3.4%2.2%1.2%1%0.54%0.36%

How has the JBL and Skullcandy comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom headphone brands in September 2026?

3 changes

  1. In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches.

  2. In September 2026, JBL lost share of searches among headphone brands in the United Kingdom, from 7.8% to 6.5%.

  3. In September 2026, Skullcandy lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JBL’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

2 branded search terms

  • jbl earbuds
  • jbl headphones

Skullcandy

1 branded search term

  • skullcandy

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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