Brandwave

Honest Burgers vs Shake Shack:Which is more popular?

In September 2026, Shake Shack had more branded searches than Honest Burgers among burger chains in the United Kingdom. Shake Shack had about 90,500 branded searches, while Honest Burgers had 60,500. Shake Shack made up 0.86% of all burger chain searches we track, and Honest Burgers accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about burger chains, both Honest Burgers and Shake Shack appeared in all three answers. Honest Burgers was mentioned before Shake Shack in every answer.

Among burger chains in the United Kingdom in September 2026

Who do people search for more?

Shake Shack, about 50% more searches than Honest Burgers

Shake Shack 90.5K searchesHonest Burgers 60.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Honest Burgers in 3 of 3Shake Shack in 3 of 3

Who does AI recommend more?

Honest Burgers, named ahead of Shake Shack in every answer

Honest Burgers first in 3Shake Shack never first

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Top burger chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Honest Burgers and Shake Shack showed up in all three answers. Honest Burgers was listed before Shake Shack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Guys1st
  2. Honest Burgers2nd
  3. Shake Shack3rd
  4. Burger King4th
  5. McDonald's5th
  6. GBK–
  7. Byron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burger King3 of 3Named in 3 of 3 ChatGPT answers
  • Five Guys3 of 3Named in 3 of 3 ChatGPT answers
  • Shake Shack3 of 3Named in 3 of 3 ChatGPT answers
  • Honest Burgers3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's2 of 3Named in 2 of 3 ChatGPT answers
  • GBK0 of 3Named in 0 of 3 ChatGPT answers
  • Byron0 of 3Named in 0 of 3 ChatGPT answers

See every answer about burger chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Honest Burgers or Shake Shack more popular in search?

This chart shows how often people search Google for Honest Burgers and Shake Shack by name. Each line represents a brand's share of searches for all seven burger chains we track, month by month, from searches in United Kingdom.

Honest Burgers and Shake Shack among burger chains in the United Kingdom, by month

Share of searches by month for Shake Shack, Honest Burgers. The figures are in the table below the chart.

View monthly share of searches table
MonthMcDonald'sBurger KingFive GuysShake ShackHonest BurgersGBKByron
Oct 202585.4%9.3%2.8%0.85%1%0.46%0.14%
Nov 202584.2%9.3%3.4%1.2%1.2%0.46%0.17%
Dec 202584.6%9.3%3.4%1.2%1%0.37%0.14%
Jan 202682.8%11.1%3.3%1.2%1%0.45%0.16%
Feb 202684.7%9.3%3.4%1%1%0.37%0.14%
Mar 202685.5%9.4%2.8%1%0.85%0.31%0.11%
Apr 202686.6%9.5%1.9%0.86%0.7%0.31%0.09%
May 202684.5%11.3%2.3%0.84%0.68%0.31%0.07%
Jun 202687%9.5%1.9%0.7%0.58%0.26%0.06%
Jul 202686.4%9.5%2.3%0.86%0.57%0.31%0.08%
Aug 202686.8%9.5%1.9%0.86%0.58%0.26%0.09%
Sep 202686.8%9.5%1.9%0.86%0.57%0.26%0.08%

How has the Honest Burgers and Shake Shack comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Shake Shack took it in December 2025.
  • Across the 12 months ending September 2026, Honest Burgers’ share of searches among burger chains in the United Kingdom moved from 1% to 0.57%, and its estimated monthly branded searches moved from 110K to 60.5K.
  • Across the 12 months ending September 2026, Shake Shack’s share of searches among burger chains in the United Kingdom moved from 0.85% to 0.86%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for United Kingdom burger chains in September 2026?

1 change

  1. Estimated monthly branded searches for Honest Burgers in the United Kingdom fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Honest Burgers’ and Shake Shack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honest Burgers

1 branded search term

  • honest burgers

Shake Shack

1 branded search term

  • shake shack

How the Brand Demand Index is measured

Other head-to-heads among burger chains

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