Harvey Nichols vs Liberty London:Which is more popular?
In September 2026, Liberty London had more branded searches than Harvey Nichols among department stores in the United Kingdom. Liberty London had about 246,000 branded searches, while Harvey Nichols had 135,000. Liberty London made up 2.1% of all department store searches we track, and Harvey Nichols accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about department stores, Liberty London appeared in three of the four answers and Harvey Nichols in two. Harvey Nichols and Liberty London were each mentioned first in one of the two answers that named either.
Who do people search for more?
Liberty London, about 82% more searches than Harvey Nichols
Who does AI mention more?
Liberty London, mentioned in 3 of 4 answers, Harvey Nichols in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top department stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Liberty London was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Harvey Nichols was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Harvey Nichols and Liberty London were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harrods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Selfridges4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
John Lewis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Liberty London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Harvey Nichols2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
M&S0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Debenhams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
House of Fraser0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about department stores
4 answers
Asked ChatGPT
“Which department store should I shop at in the UK?”
Asked ChatGPT
“What are the best department stores in the UK?”
Asked ChatGPT
“What's the best UK department store for designer brands?”
Searched Google, AI Overview
“department store”
Searched Google, AI Overview
“department stores near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Harvey Nichols or Liberty London more popular in search?
This chart shows how often people search Google for Harvey Nichols and Liberty London by name. Each line represents a brand's share of searches for all eight department stores we track, month by month, from searches in United Kingdom.
Share of searches by month for Liberty London, Harvey Nichols. The figures are in the table below the chart.
View monthly share of searches table
| Month | M&S | John Lewis | Harrods | Selfridges | Debenhams | Liberty London | House of Fraser | Harvey Nichols |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 24.1% | 8.8% | 8.8% | 8.8% | 1.8% | 2.7% | 1.2% |
| Nov 2025 | 39.9% | 26.8% | 8% | 9.8% | 9.8% | 2% | 2.4% | 1.3% |
| Dec 2025 | 39.6% | 24.2% | 10.9% | 10.9% | 8.9% | 2.2% | 2.2% | 1.2% |
| Jan 2026 | 42.4% | 25.9% | 7.7% | 9.4% | 9.4% | 1.6% | 2.3% | 1.3% |
| Feb 2026 | 44.6% | 22.3% | 8.2% | 10% | 10% | 1.6% | 2% | 1.3% |
| Mar 2026 | 46.6% | 23.3% | 8.5% | 8.5% | 8.5% | 1.7% | 1.7% | 1.1% |
| Apr 2026 | 43.7% | 21.8% | 9.7% | 9.7% | 9.7% | 2% | 2% | 1.3% |
| May 2026 | 45.5% | 22.7% | 10.1% | 8.3% | 8.3% | 2% | 1.7% | 1.4% |
| Jun 2026 | 39.6% | 24.2% | 10.8% | 10.8% | 8.8% | 2.2% | 1.8% | 1.8% |
| Jul 2026 | 39.9% | 24.4% | 10.9% | 10.9% | 8.9% | 2.2% | 1.5% | 1.5% |
| Aug 2026 | 45% | 22.5% | 10% | 10% | 6.8% | 2% | 1.7% | 2% |
| Sep 2026 | 47.3% | 23.6% | 8.6% | 8.6% | 7.1% | 2.1% | 1.4% | 1.2% |
How has the Harvey Nichols and Liberty London comparison changed over the last 12 months?
3 findings
- Liberty London was ahead of Harvey Nichols in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvey Nichols’ share of searches among department stores in the United Kingdom held steady at 1.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Liberty London’s share of searches among department stores in the United Kingdom moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for United Kingdom department stores in September 2026?
2 changes
In September 2026, Harvey Nichols lost share of searches among department stores in the United Kingdom, from 2% to 1.2%.
In September 2026, Liberty London rose from 7th to 6th among department stores in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harvey Nichols’ and Liberty London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Nichols
1 branded search term
- harvey nichols
Liberty London
1 branded search term
- liberty london
Other head-to-heads among department stores
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