Google Pixel vs Nothing:Which is more popular?
In September 2026, Google Pixel had more branded searches than Nothing among smartphone brands in the United Kingdom. Google Pixel had about 115,000 branded searches, while Nothing had 74,000. Google Pixel made up 10.9% of all smartphone brand searches we track, and Nothing accounted for 7%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in four of the five answers and Nothing in two. Google Pixel was mentioned before Nothing in every answer that named either.
Who do people search for more?
Google Pixel, about 56% more searches than Nothing
Who does AI mention more?
Google Pixel, mentioned in 4 of 5 answers, Nothing in 2
Who does AI recommend more?
Google Pixel, named ahead of Nothing in 3 of 3 answers
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Pixel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nothing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Pixel was listed before Nothing in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung Galaxy1st- Google Pixel2nd
Apple iPhone3rd
Motorola4th
Nothing5th
Xiaomi6th
OnePlus7th
OPPO8th
HONOR–
Sony–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Pixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nothing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OPPO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which phone should I buy in the UK?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What is the best phone for the money?”
Searched Google, AI Overview
“smartphone”
Searched Google, AI Overview
“best phone”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Google Pixel or Nothing more popular in search?
This chart shows how often people search Google for Google Pixel and Nothing by name. Each line represents a brand's share of searches for all 11 smartphone brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Google Pixel, Nothing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Google Pixel | Samsung Galaxy | Nothing | OnePlus | HONOR | OPPO | Sony | Xiaomi | Motorola | vivo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 12.3% | 15.2% | 7.6% | 8.5% | 2.8% | 1.5% | 2.3% | 1.9% | 1% | 0.45% |
| Nov 2025 | 47% | 14.8% | 15.3% | 6.3% | 8.3% | 2.8% | 1.3% | 1.5% | 1.3% | 1% | 0.31% |
| Dec 2025 | 51.7% | 13.3% | 13.8% | 7% | 6.2% | 2.5% | 1.1% | 1.7% | 1.1% | 1.1% | 0.34% |
| Jan 2026 | 48.1% | 12.5% | 13.1% | 9.7% | 7% | 3.5% | 1.3% | 1.9% | 1.3% | 1.1% | 0.38% |
| Feb 2026 | 49.4% | 12.9% | 13.2% | 9.9% | 5.9% | 3% | 1.3% | 2% | 0.89% | 1.1% | 0.39% |
| Mar 2026 | 50.7% | 13.4% | 11.3% | 10.2% | 7.2% | 2.5% | 1.1% | 1.4% | 0.91% | 0.91% | 0.33% |
| Apr 2026 | 55.7% | 12% | 10.2% | 9.2% | 5.5% | 2.2% | 1.2% | 1.8% | 0.82% | 1% | 0.36% |
| May 2026 | 55.1% | 11.7% | 10% | 9.1% | 5.4% | 2.7% | 1.2% | 2.2% | 1.2% | 0.99% | 0.36% |
| Jun 2026 | 53.4% | 13.9% | 9.7% | 10.7% | 4.4% | 2.6% | 1.2% | 1.4% | 1.2% | 1.2% | 0.28% |
| Jul 2026 | 51.3% | 13.4% | 11.4% | 10.3% | 5.7% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.26% |
| Aug 2026 | 53.6% | 16.9% | 9.8% | 8.8% | 3.6% | 2.2% | 1.2% | 1.8% | 0.97% | 0.97% | 0.29% |
| Sep 2026 | 63.3% | 10.9% | 9.4% | 7% | 2.9% | 2.1% | 1.1% | 1.1% | 1.1% | 0.76% | 0.27% |
How has the Google Pixel and Nothing comparison changed over the last 12 months?
3 findings
- Google Pixel was ahead of Nothing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom moved from 12.3% to 10.9%, and its estimated monthly branded searches moved from 79.4K to 115K.
- Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United Kingdom moved from 7.6% to 7%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United Kingdom smartphone brands in September 2026?
2 changes
In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%.
In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Pixel’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Pixel
2 branded search terms
- google pixel
- pixel phone
Nothing
1 branded search term
- nothing phone
Other head-to-heads among smartphone brands
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