GBK vs Honest Burgers:Which is more popular?
In September 2026, Honest Burgers had more branded searches than GBK among burger chains in the United Kingdom. Honest Burgers had about 60,500 branded searches, while GBK had 27,100. Honest Burgers made up 0.57% of all burger chain searches we track, and GBK accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about burger chains, Honest Burgers appeared in all three answers and GBK in none.
Who do people search for more?
Honest Burgers, about 2 searches for every 1 for GBK
Who does AI mention more?
Honest Burgers, mentioned in every answer we collected
Who does AI recommend more?
Honest Burgers, the only one of the two named
Follow GBK vs Honest Burgers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top burger chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Honest Burgers appeared in all three answers. GBK did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Five Guys1st- Honest Burgers2nd
Shake Shack3rd
Burger King4th
McDonald's5th
GBK–
Byron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burger King3 of 3Named in 3 of 3 ChatGPT answers
- Five Guys3 of 3Named in 3 of 3 ChatGPT answers
- Shake Shack3 of 3Named in 3 of 3 ChatGPT answers
- Honest Burgers3 of 3Named in 3 of 3 ChatGPT answers
- McDonald's2 of 3Named in 2 of 3 ChatGPT answers
- GBK0 of 3Named in 0 of 3 ChatGPT answers
- Byron0 of 3Named in 0 of 3 ChatGPT answers
See every answer about burger chains
3 answers
Asked ChatGPT
“Which burger chain has the best burgers in the UK?”
Asked ChatGPT
“What are the best burger chains in the UK?”
Asked ChatGPT
“Where can I get the best burger from a chain restaurant in the UK?”
Searched Google, AI Overview
“burger places”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burger restaurants”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is GBK or Honest Burgers more popular in search?
This chart shows how often people search Google for GBK and Honest Burgers by name. Each line represents a brand's share of searches for all seven burger chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Honest Burgers, GBK. The figures are in the table below the chart.
View monthly share of searches table
| Month | McDonald's | Burger King | Five Guys | Shake Shack | Honest Burgers | GBK | Byron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 9.3% | 2.8% | 0.85% | 1% | 0.46% | 0.14% |
| Nov 2025 | 84.2% | 9.3% | 3.4% | 1.2% | 1.2% | 0.46% | 0.17% |
| Dec 2025 | 84.6% | 9.3% | 3.4% | 1.2% | 1% | 0.37% | 0.14% |
| Jan 2026 | 82.8% | 11.1% | 3.3% | 1.2% | 1% | 0.45% | 0.16% |
| Feb 2026 | 84.7% | 9.3% | 3.4% | 1% | 1% | 0.37% | 0.14% |
| Mar 2026 | 85.5% | 9.4% | 2.8% | 1% | 0.85% | 0.31% | 0.11% |
| Apr 2026 | 86.6% | 9.5% | 1.9% | 0.86% | 0.7% | 0.31% | 0.09% |
| May 2026 | 84.5% | 11.3% | 2.3% | 0.84% | 0.68% | 0.31% | 0.07% |
| Jun 2026 | 87% | 9.5% | 1.9% | 0.7% | 0.58% | 0.26% | 0.06% |
| Jul 2026 | 86.4% | 9.5% | 2.3% | 0.86% | 0.57% | 0.31% | 0.08% |
| Aug 2026 | 86.8% | 9.5% | 1.9% | 0.86% | 0.58% | 0.26% | 0.09% |
| Sep 2026 | 86.8% | 9.5% | 1.9% | 0.86% | 0.57% | 0.26% | 0.08% |
How has the GBK and Honest Burgers comparison changed over the last 12 months?
3 findings
- Honest Burgers was ahead of GBK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GBK’s share of searches among burger chains in the United Kingdom moved from 0.46% to 0.26%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Honest Burgers’ share of searches among burger chains in the United Kingdom moved from 1% to 0.57%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for United Kingdom burger chains in September 2026?
2 changes
Estimated monthly branded searches for GBK in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
Estimated monthly branded searches for Honest Burgers in the United Kingdom fell 45% over 12 measured months, from 110K to 60.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GBK’s and Honest Burgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GBK
2 branded search terms
- gbk
- gourmet burger kitchen
Honest Burgers
1 branded search term
- honest burgers
Other head-to-heads among burger chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.