Brandwave

Flight Club vs Swingers:Which is more popular?

In September 2026, Swingers had more branded searches than Flight Club among activity bars in the United Kingdom. Swingers had about 5,400 branded searches, while Flight Club had 1,600. Swingers made up 3.3% of all activity bar searches we track, and Flight Club accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about activity bars, Flight Club appeared in two of the three answers and Swingers in one. Flight Club was mentioned before Swingers in two out of three answers.

Among activity bars in the United Kingdom in September 2026

Who do people search for more?

Swingers, about 3 searches for every 1 for Flight Club

Swingers 5.4K searchesFlight Club 1.6K searches

Who does AI mention more?

Flight Club, mentioned in 2 of 3 answers, Swingers in 1

Flight Club in 2 of 3Swingers in 1 of 3

Who does AI recommend more?

Flight Club, named ahead of Swingers in 2 of 3 answers

Flight Club first in 2Swingers first in 1

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Top activity bars in ChatGPT and Google AI Overviews

In three ChatGPT questions, Flight Club was mentioned in two out of three: in two of the three ChatGPT answers. Swingers was mentioned in one out of three: in one of the three ChatGPT answers. Flight Club was listed before Swingers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flight Club1st
  2. Puttshack2nd
  3. Boom Battle Bar3rd
  4. Junkyard Golf3rd
  5. Swingers5th
  6. Topgolf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Puttshack3 of 3Named in 3 of 3 ChatGPT answers
  • Boom Battle Bar2 of 3Named in 2 of 3 ChatGPT answers
  • Flight Club2 of 3Named in 2 of 3 ChatGPT answers
  • Junkyard Golf1 of 3Named in 1 of 3 ChatGPT answers
  • Swingers1 of 3Named in 1 of 3 ChatGPT answers
  • Topgolf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about activity bars

3 answers
  • Asked ChatGPT

    “What are the best activity bars in the UK?”

    1. 1Flight Club
    2. 2Boom Battle Bar
    3. 3Puttshack
  • Asked ChatGPT

    “Where can I play crazy golf with drinks in the UK?”

    1. 1Junkyard Golf
    2. 2Swingers
    3. 3Puttshack
  • Asked ChatGPT

    “What are the best places for a fun night out with games in the UK?”

    1. 1Flight Club
    2. 2Puttshack
    3. 3Boom Battle Bar
  • Searched Google, AI Overview

    “crazy golf”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “activity bar”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Flight Club or Swingers more popular in search?

This chart shows how often people search Google for Flight Club and Swingers by name. Each line represents a brand's share of searches for all six activity bar brands we track, month by month, from searches in United Kingdom.

Flight Club and Swingers among activity bars in the United Kingdom, by month

Share of searches by month for Swingers, Flight Club. The figures are in the table below the chart.

View monthly share of searches table
MonthBoom Battle BarTopgolfPuttshackJunkyard GolfSwingersFlight Club
Oct 202532.8%39.9%12%12%2.4%0.87%
Nov 202536.2%36.2%13.3%10.9%2.6%0.76%
Dec 202538.1%38.1%11.4%9.3%2.3%0.8%
Jan 202636.2%36.2%13.2%10.8%2.6%0.96%
Feb 202633.2%33.2%14.9%14.9%3%0.85%
Mar 202632.1%39.2%11.8%11.8%4.3%0.85%
Apr 202629.5%44.2%10.8%10.8%4%0.63%
May 202628.8%43.1%12.9%10.5%3.8%0.76%
Jun 202632.2%39.3%11.8%11.8%4.3%0.65%
Jul 202628.6%42.7%12.8%10.5%4.7%0.75%
Aug 202624.9%45.5%13.6%11.2%4.1%0.8%
Sep 202636.7%36.7%13.5%9%3.3%0.97%

How has the Flight Club and Swingers comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom activity bars in September 2026?

2 changes
  1. In September 2026, Swingers lost share of searches among activity bars in the United Kingdom, from 4.1% to 3.3%.

  2. Estimated monthly branded searches for Flight Club in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flight Club’s and Swingers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flight Club

1 branded search term

  • flight club darts

Swingers

1 branded search term

  • swingers crazy golf

How the Brand Demand Index is measured

Other head-to-heads among activity bars

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