Five Guys vs GBK:Which is more popular?
In September 2026, Five Guys had more branded searches than GBK among burger chains in the United Kingdom. Five Guys had about 201,000 branded searches, while GBK had 27,100. Five Guys made up 1.9% of all burger chain searches we track, and GBK accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about burger chains, Five Guys appeared in all three answers and GBK in none.
Who do people search for more?
Five Guys, about 7 searches for every 1 for GBK
Who does AI mention more?
Five Guys, mentioned in every answer we collected
Who does AI recommend more?
Five Guys, the only one of the two named
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Top burger chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Five Guys appeared in all three answers. GBK did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Five Guys1st
Honest Burgers2nd
Shake Shack3rd
Burger King4th
McDonald's5th
GBK–
Byron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burger King3 of 3Named in 3 of 3 ChatGPT answers
- Five Guys3 of 3Named in 3 of 3 ChatGPT answers
- Shake Shack3 of 3Named in 3 of 3 ChatGPT answers
- Honest Burgers3 of 3Named in 3 of 3 ChatGPT answers
- McDonald's2 of 3Named in 2 of 3 ChatGPT answers
- GBK0 of 3Named in 0 of 3 ChatGPT answers
- Byron0 of 3Named in 0 of 3 ChatGPT answers
See every answer about burger chains
3 answers
Asked ChatGPT
“Which burger chain has the best burgers in the UK?”
Asked ChatGPT
“What are the best burger chains in the UK?”
Asked ChatGPT
“Where can I get the best burger from a chain restaurant in the UK?”
Searched Google, AI Overview
“burger places”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burger restaurants”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Five Guys or GBK more popular in search?
This chart shows how often people search Google for Five Guys and GBK by name. Each line represents a brand's share of searches for all seven burger chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Five Guys, GBK. The figures are in the table below the chart.
View monthly share of searches table
| Month | McDonald's | Burger King | Five Guys | Shake Shack | Honest Burgers | GBK | Byron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 9.3% | 2.8% | 0.85% | 1% | 0.46% | 0.14% |
| Nov 2025 | 84.2% | 9.3% | 3.4% | 1.2% | 1.2% | 0.46% | 0.17% |
| Dec 2025 | 84.6% | 9.3% | 3.4% | 1.2% | 1% | 0.37% | 0.14% |
| Jan 2026 | 82.8% | 11.1% | 3.3% | 1.2% | 1% | 0.45% | 0.16% |
| Feb 2026 | 84.7% | 9.3% | 3.4% | 1% | 1% | 0.37% | 0.14% |
| Mar 2026 | 85.5% | 9.4% | 2.8% | 1% | 0.85% | 0.31% | 0.11% |
| Apr 2026 | 86.6% | 9.5% | 1.9% | 0.86% | 0.7% | 0.31% | 0.09% |
| May 2026 | 84.5% | 11.3% | 2.3% | 0.84% | 0.68% | 0.31% | 0.07% |
| Jun 2026 | 87% | 9.5% | 1.9% | 0.7% | 0.58% | 0.26% | 0.06% |
| Jul 2026 | 86.4% | 9.5% | 2.3% | 0.86% | 0.57% | 0.31% | 0.08% |
| Aug 2026 | 86.8% | 9.5% | 1.9% | 0.86% | 0.58% | 0.26% | 0.09% |
| Sep 2026 | 86.8% | 9.5% | 1.9% | 0.86% | 0.57% | 0.26% | 0.08% |
How has the Five Guys and GBK comparison changed over the last 12 months?
3 findings
- Five Guys was ahead of GBK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United Kingdom moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, GBK’s share of searches among burger chains in the United Kingdom moved from 0.46% to 0.26%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for United Kingdom burger chains in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Five Guys’ and GBK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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