Europcar vs Green Motion:Which is more popular?
In September 2026, Europcar had more branded searches than Green Motion among car hire companies in the United Kingdom. Europcar had about 74,000 branded searches, while Green Motion had 8,100. Europcar made up 17.2% of all car hire company searches we track, and Green Motion accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about car hire companies, Europcar appeared in two of the four answers and Green Motion in one. Europcar and Green Motion were each mentioned first in one of the two answers that named either.
Who do people search for more?
Europcar, about 9 searches for every 1 for Green Motion
Who does AI mention more?
Europcar, mentioned in 2 of 4 answers, Green Motion in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Europcar vs Green Motion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car hire companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Europcar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Green Motion was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Europcar and Green Motion were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arnold Clark1st
Enterprise Rent-A-Car2nd
Zest Car Rental3rd
Drivalia4th
Green Motion5th
Hertz6th
Avis7th
Sixt8th- Europcar9th
Budget10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arnold Clark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Enterprise Rent-A-Car3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zest Car Rental3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Europcar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sixt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Avis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hertz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Drivalia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Green Motion1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Budget1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about car hire companies
4 answers
Asked ChatGPT
“What's the best car hire company in the UK?”
Asked ChatGPT
“Which car hire company should I use at a UK airport?”
Asked ChatGPT
“Who has the cheapest car hire in the UK?”
Searched Google, AI Overview
“car hire”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Europcar or Green Motion more popular in search?
This chart shows how often people search Google for Europcar and Green Motion by name. Each line represents a brand's share of searches for all 11 car hire companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Europcar, Green Motion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Rent-A-Car | Europcar | Sixt | Avis | Hertz | Zest Car Rental | Drivalia | Green Motion | Thrifty | Arnold Clark | Budget |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 20.7% | 11.3% | 11.3% | 5.1% | 3.4% | 2.8% | 1.9% | 2.3% | 1.5% | 0.66% |
| Nov 2025 | 42.6% | 18.5% | 12.4% | 10.1% | 4.6% | 2.5% | 3% | 2% | 2% | 1.4% | 0.9% |
| Dec 2025 | 41.9% | 18.2% | 14.9% | 9.9% | 3.9% | 2.4% | 2.4% | 2% | 2% | 1.6% | 0.88% |
| Jan 2026 | 35.6% | 18.9% | 15.4% | 12.6% | 5.2% | 3.8% | 2.5% | 1.7% | 2.1% | 1.4% | 0.92% |
| Feb 2026 | 36.4% | 20.7% | 13.8% | 11.3% | 4.8% | 4.1% | 2.8% | 1.5% | 2.3% | 1.5% | 0.82% |
| Mar 2026 | 33.1% | 17.6% | 14.4% | 17.6% | 5% | 3.5% | 2.9% | 1.6% | 1.9% | 1.6% | 0.86% |
| Apr 2026 | 32.8% | 19.7% | 16.1% | 13.2% | 5.3% | 3.9% | 2.6% | 1.8% | 2.2% | 1.8% | 0.63% |
| May 2026 | 32.8% | 21.9% | 14.8% | 12.1% | 5.3% | 4.4% | 2.4% | 2% | 2% | 1.6% | 0.72% |
| Jun 2026 | 31.7% | 21.2% | 17.4% | 11.7% | 5.6% | 4.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.69% |
| Jul 2026 | 33.5% | 20% | 16.5% | 11% | 6.1% | 4.9% | 2.2% | 1.8% | 1.8% | 1.5% | 0.66% |
| Aug 2026 | 35.9% | 19.7% | 16.2% | 10.8% | 6% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.64% |
| Sep 2026 | 38.2% | 17.2% | 14% | 11.5% | 6.5% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.84% |
How has the Europcar and Green Motion comparison changed over the last 12 months?
3 findings
- Europcar was ahead of Green Motion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Europcar’s share of searches among car hire companies in the United Kingdom moved from 20.7% to 17.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Green Motion’s share of searches among car hire companies in the United Kingdom held steady at 1.9%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom car hire companies in September 2026?
1 change
In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Europcar’s and Green Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Europcar
1 branded search term
- europcar
Green Motion
1 branded search term
- green motion
Other head-to-heads among car hire companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.