Brandwave

Dunelm vs La Redoute:Which is more popular?

In September 2026, Dunelm had more branded searches than La Redoute among rug retailers in the United Kingdom. Dunelm had about 74,000 branded searches, while La Redoute had 2,400. Dunelm made up 29.6% of all rug retailer searches we track, and La Redoute accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about rug retailers, Dunelm appeared in all five answers and La Redoute in two. Dunelm was mentioned before La Redoute in every answer.

Among rug retailers in the United Kingdom in September 2026

Who do people search for more?

Dunelm, about 31 searches for every 1 for La Redoute

Dunelm 74K searchesLa Redoute 2.4K searches

Who does AI mention more?

Dunelm, mentioned in every answer we collected

Dunelm in 5 of 5La Redoute in 2 of 5

Who does AI recommend more?

Dunelm, named ahead of La Redoute in every answer

Dunelm first in 5La Redoute never first

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Top rug retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunelm appeared in all five answers. La Redoute was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dunelm was listed before La Redoute in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunelm1st
  2. IKEA2nd
  3. Ruggable3rd
  4. Next3rd
  5. Habitat5th
  6. Rugs Direct6th
  7. La Redoute7th
  8. Wayfair8th
  9. John Lewis9th
  10. The Rug Seller10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dunelm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Next3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wayfair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Redoute2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Land of Rugs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about rug retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Dunelm or La Redoute more popular in search?

This chart shows how often people search Google for Dunelm and La Redoute by name. Each line represents a brand's share of searches for all 11 rug retailers we track, month by month, from searches in United Kingdom.

Dunelm and La Redoute among rug retailers in the United Kingdom, by month

Share of searches by month for Dunelm, La Redoute. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmIKEARuggableNextJohn LewisRugs DirectWayfairHabitatLa RedouteLand of RugsThe Rug Seller
Oct 202532.4%17.8%21.8%8%6.5%5.3%4.4%2.4%0.85%0.38%0.26%
Nov 202531%17.1%20.9%9.3%6.3%5.1%6.3%2.3%1%0.45%0.25%
Dec 202535.5%15.9%19.4%8.7%5.8%5.8%4.7%2.6%0.94%0.39%0.23%
Jan 202632.6%17.8%17.8%9.8%6.5%5.3%5.3%2.9%1%0.47%0.26%
Feb 202632.9%18%18%9.9%6.6%5.4%4.4%2.9%1.1%0.45%0.26%
Mar 202633.5%18.3%18.3%8.2%6.7%5.5%5.5%2.4%0.86%0.45%0.22%
Apr 202631.1%17%20.8%9.3%6.2%6.2%5.1%2.8%0.98%0.37%0.25%
May 202633.8%18.5%18.5%8.3%6.8%5.5%4.5%2.5%1.1%0.4%0.27%
Jun 202636.3%16.2%19.8%7.3%5.9%5.9%4.9%2.2%0.96%0.35%0.23%
Jul 202630.1%20.1%20.1%9%6%6%4.9%2.2%0.97%0.36%0.24%
Aug 202633.2%18.2%18.2%10%6.6%5.4%4.4%2.4%1.1%0.26%0.26%
Sep 202629.6%19.8%19.8%8.9%7.2%5.9%4.8%2.6%0.96%0.24%0.19%

Dunelm sells other things too, so only its searches that name this product count here, like “dunelm rugs”.

How has the Dunelm and La Redoute comparison changed over the last 12 months?

3 findings
  • Dunelm was ahead of La Redoute in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dunelm’s share of searches among rug retailers in the United Kingdom moved from 32.4% to 29.6%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, La Redoute’s share of searches among rug retailers in the United Kingdom moved from 0.85% to 0.96%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for United Kingdom rug retailers in September 2026?

2 changes

  1. In September 2026, Dunelm lost share of searches among rug retailers in the United Kingdom, from 33.2% to 29.6%.

  2. Estimated monthly branded searches for La Redoute in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunelm’s and La Redoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunelm

1 branded search term

  • dunelm rugs

La Redoute

1 branded search term

  • la redoute rugs

How the Brand Demand Index is measured

Other head-to-heads among rug retailers

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