Brandwave

Drivalia vs Enterprise Rent-A-Car:Which is more popular?

In September 2026, Enterprise Rent-A-Car had more branded searches than Drivalia among car hire companies in the United Kingdom. Enterprise Rent-A-Car had about 165,000 branded searches, while Drivalia had 9,900. Enterprise Rent-A-Car made up 38.2% of all car hire company searches we track, and Drivalia accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about car hire companies, Enterprise Rent-A-Car appeared in three of the four answers and Drivalia in one. Enterprise Rent-A-Car was mentioned before Drivalia in three out of four answers.

Among car hire companies in the United Kingdom in September 2026

Who do people search for more?

Enterprise Rent-A-Car, about 17 searches for every 1 for Drivalia

Enterprise Rent-A-Car 165K searchesDrivalia 9.9K searches

Who does AI mention more?

Enterprise Rent-A-Car, mentioned in 3 of 4 answers, Drivalia in 1

Enterprise Rent-A-Car in 3 of 4Drivalia in 1 of 4

Who does AI recommend more?

Enterprise Rent-A-Car, named ahead of Drivalia in 3 of 4 answers

Enterprise Rent-A-Car first in 3Drivalia first in 1

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Top car hire companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Drivalia was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Enterprise Rent-A-Car was listed before Drivalia in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arnold Clark1st
  2. Enterprise Rent-A-Car2nd
  3. Zest Car Rental3rd
  4. Drivalia4th
  5. Green Motion5th
  6. Hertz6th
  7. Avis7th
  8. Sixt8th
  9. Europcar9th
  10. Budget10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnold Clark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Rent-A-Car3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zest Car Rental3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Europcar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sixt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Avis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hertz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drivalia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Green Motion1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Budget1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

+1 more

See every answer about car hire companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Drivalia or Enterprise Rent-A-Car more popular in search?

This chart shows how often people search Google for Drivalia and Enterprise Rent-A-Car by name. Each line represents a brand's share of searches for all 11 car hire companies we track, month by month, from searches in United Kingdom.

Drivalia and Enterprise Rent-A-Car among car hire companies in the United Kingdom, by month

Share of searches by month for Enterprise Rent-A-Car, Drivalia. The figures are in the table below the chart.

View monthly share of searches table
MonthEnterprise Rent-A-CarEuropcarSixtAvisHertzZest Car RentalDrivaliaGreen MotionThriftyArnold ClarkBudget
Oct 202539%20.7%11.3%11.3%5.1%3.4%2.8%1.9%2.3%1.5%0.66%
Nov 202542.6%18.5%12.4%10.1%4.6%2.5%3%2%2%1.4%0.9%
Dec 202541.9%18.2%14.9%9.9%3.9%2.4%2.4%2%2%1.6%0.88%
Jan 202635.6%18.9%15.4%12.6%5.2%3.8%2.5%1.7%2.1%1.4%0.92%
Feb 202636.4%20.7%13.8%11.3%4.8%4.1%2.8%1.5%2.3%1.5%0.82%
Mar 202633.1%17.6%14.4%17.6%5%3.5%2.9%1.6%1.9%1.6%0.86%
Apr 202632.8%19.7%16.1%13.2%5.3%3.9%2.6%1.8%2.2%1.8%0.63%
May 202632.8%21.9%14.8%12.1%5.3%4.4%2.4%2%2%1.6%0.72%
Jun 202631.7%21.2%17.4%11.7%5.6%4.3%2.3%1.9%1.9%1.3%0.69%
Jul 202633.5%20%16.5%11%6.1%4.9%2.2%1.8%1.8%1.5%0.66%
Aug 202635.9%19.7%16.2%10.8%6%4%2.2%1.8%1.8%1.2%0.64%
Sep 202638.2%17.2%14%11.5%6.5%4.2%2.3%1.9%1.9%1.5%0.84%

How has the Drivalia and Enterprise Rent-A-Car comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car hire companies in September 2026?

2 changes

  1. In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%.

  2. Estimated monthly branded searches for Drivalia in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Drivalia’s and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drivalia

1 branded search term

  • drivalia

Enterprise Rent-A-Car

2 branded search terms

  • enterprise car hire
  • enterprise rent a car

How the Brand Demand Index is measured

Other head-to-heads among car hire companies

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