Diplomático vs Havana Club:Which is more popular?
In September 2026, Havana Club had more branded searches than Diplomático among rum brands in the United Kingdom. Havana Club had about 3,600 branded searches, while Diplomático had 1,600. Havana Club made up 4.3% of all rum brand searches we track, and Diplomático accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about rum brands, Havana Club appeared in two of the four answers and Diplomático in none.
Who do people search for more?
Havana Club, about 2 searches for every 1 for Diplomático
Who does AI mention more?
Havana Club, mentioned in 2 of 4 answers, Diplomático in 0
Follow Diplomático vs Havana Club and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Havana Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Diplomático did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dead Man's Fingers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Havana Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kraken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bacardi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Captain Morgan1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sailor Jerry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diplomático0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about rum brands
4 answers
Asked ChatGPT
“What's the best spiced rum in the UK?”
Asked ChatGPT
“Which rum brands are worth buying?”
Asked ChatGPT
“What's a good dark rum for cocktails?”
Searched Google, AI Overview
“rum brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best rum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Diplomático or Havana Club more popular in search?
This chart shows how often people search Google for Diplomático and Havana Club by name. Each line represents a brand's share of searches for all seven rum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Havana Club, Diplomático. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kraken | Bacardi | Captain Morgan | Dead Man's Fingers | Havana Club | Sailor Jerry | Diplomático |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.8% | 16.1% | 19.8% | 3.9% | 2.6% | 1.7% |
| Nov 2025 | 37.6% | 20.6% | 13.8% | 20.6% | 3.3% | 2.2% | 1.8% |
| Dec 2025 | 44% | 16.1% | 13.2% | 19.7% | 3.2% | 2.1% | 1.7% |
| Jan 2026 | 31.6% | 21.1% | 17.3% | 21.1% | 4.2% | 2.8% | 1.9% |
| Feb 2026 | 30.3% | 24.7% | 16.5% | 20.2% | 4% | 2.6% | 1.8% |
| Mar 2026 | 29.7% | 24.2% | 19.8% | 16.2% | 4.8% | 3.2% | 2.1% |
| Apr 2026 | 28.1% | 28.1% | 18.8% | 15.3% | 4.6% | 3% | 2% |
| May 2026 | 41.3% | 22.7% | 15.1% | 12.3% | 4.5% | 2.4% | 1.6% |
| Jun 2026 | 36.5% | 24.5% | 16.3% | 13.4% | 4.9% | 2.6% | 1.8% |
| Jul 2026 | 30.8% | 25.3% | 20.6% | 13.8% | 5% | 2.7% | 1.8% |
| Aug 2026 | 32.1% | 26.3% | 17.6% | 14.4% | 5.2% | 2.8% | 1.5% |
| Sep 2026 | 32.3% | 26.5% | 17.7% | 14.4% | 4.3% | 2.9% | 1.9% |
How has the Diplomático and Havana Club comparison changed over the last 12 months?
3 findings
- Havana Club was ahead of Diplomático in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diplomático’s share of searches among rum brands in the United Kingdom moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Havana Club’s share of searches among rum brands in the United Kingdom moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom rum brands in September 2026?
2 changes
In September 2026, Havana Club lost share of searches among rum brands in the United Kingdom, from 5.2% to 4.3%.
Estimated monthly branded searches for Diplomático in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diplomático’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diplomático
1 branded search term
- diplomatico
Havana Club
1 branded search term
- havana club
Other head-to-heads among rum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.