Dior Beauty vs Lancôme:Which is more popular?
In September 2026, Dior Beauty had more branded searches than Lancôme among fragrance brands in the United Kingdom. Dior Beauty had about 33,100 branded searches, while Lancôme had 22,200. Dior Beauty made up 6.5% of all fragrance brand searches we track, and Lancôme accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Lancôme appeared in two of the five answers and Dior Beauty in one. Dior Beauty and Lancôme were each mentioned first in one of the two answers that named either.
Who do people search for more?
Dior Beauty, about 49% more searches than Lancôme
Who does AI mention more?
Lancôme, mentioned in 2 of 5 answers, Dior Beauty in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lancôme was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dior Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dior Beauty and Lancôme were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yves Saint Laurent1st- Lancôme2nd
Chanel3rd- Dior Beauty4th
Burberry5th
Maison Francis Kurkdjian6th
Tom Ford7th
Jo Malone8th
Versace8th
KAYALI10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yves Saint Laurent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lancôme2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Labo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dior Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tom Ford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAYALI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Versace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burberry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which perfume should I buy in the UK?”
Asked ChatGPT
“What are the best perfume brands?”
Asked ChatGPT
“What is the best perfume for women?”
Searched Google, AI Overview
“perfume”
Searched Google, AI Overview
“perfume for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dior Beauty or Lancôme more popular in search?
This chart shows how often people search Google for Dior Beauty and Lancôme by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Dior Beauty, Lancôme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jo Malone | Le Labo | Prada | Yves Saint Laurent | Chanel | Dior Beauty | Tom Ford | KAYALI | Marc Jacobs | Versace | Creed | Lancôme | Burberry | Gucci | Maison Francis Kurkdjian |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 8% | 8% | 9.8% | 6.6% | 5.4% | 8% | 4.4% | 5.4% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% |
| Nov 2025 | 24.6% | 6.1% | 9.1% | 7.4% | 6.1% | 5% | 7.4% | 7.4% | 6.1% | 5% | 3.3% | 4.1% | 2.7% | 3.3% | 2.7% |
| Dec 2025 | 25.5% | 5.1% | 9.3% | 7.7% | 6.3% | 5.1% | 6.3% | 5.1% | 6.3% | 5.1% | 4.2% | 4.2% | 2.8% | 4.2% | 2.8% |
| Jan 2026 | 19.2% | 8.6% | 7% | 8.6% | 5.7% | 7% | 7% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 3.1% | 3.1% | 4.7% |
| Feb 2026 | 18.3% | 10% | 6.7% | 8.2% | 5.5% | 6.7% | 8.2% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3% | 3.7% | 4.5% |
| Mar 2026 | 22.5% | 8.3% | 6.8% | 6.8% | 5.6% | 5.6% | 6.8% | 6.8% | 5.6% | 5.6% | 4.5% | 4.5% | 2.5% | 3.7% | 4.5% |
| Apr 2026 | 22.1% | 9.9% | 6.6% | 8.1% | 5.4% | 5.4% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3% | 3% | 4.4% |
| May 2026 | 21.2% | 9.5% | 7.8% | 7.8% | 5.2% | 6.4% | 6.4% | 6.4% | 5.2% | 5.2% | 4.2% | 4.2% | 2.8% | 3.5% | 4.2% |
| Jun 2026 | 22.4% | 8.2% | 8.2% | 8.2% | 5.5% | 5.5% | 6.7% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 3% | 3% | 3.7% |
| Jul 2026 | 18.6% | 10.2% | 8.3% | 8.3% | 5.6% | 5.6% | 6.8% | 6.8% | 5.6% | 5.6% | 4.5% | 4.5% | 3% | 3% | 3.7% |
| Aug 2026 | 23.2% | 8.5% | 8.5% | 8.5% | 5.7% | 5.7% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 3.8% |
| Sep 2026 | 17.8% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 6.5% | 5.3% | 5.3% | 5.3% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% |
How has the Dior Beauty and Lancôme comparison changed over the last 12 months?
3 findings
- Dior Beauty was ahead of Lancôme in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in the United Kingdom moved from 5.4% to 6.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Lancôme’s share of searches among fragrance brands in the United Kingdom held steady at 4.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom fragrance brands in September 2026?
2 changes
In September 2026, Dior Beauty overtook Tom Ford to rank 6th among fragrance brands in the United Kingdom, with 6.5% of the searches.
In September 2026, Lancôme gained share of searches among fragrance brands in the United Kingdom, from 3.8% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dior Beauty’s and Lancôme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
1 branded search term
- dior perfume
Lancôme
1 branded search term
- lancome perfume
Other head-to-heads among fragrance brands
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