Custom Planet vs Everything Branded:Which is searched more in United Kingdom?
In September 2026, Everything Branded had more branded searches than Custom Planet among promotional products in United Kingdom. Everything Branded was estimated to have 1.9K branded searches compared to Custom Planet’s 410, and held a 21.4% Share of Search versus Custom Planet’s 4.6%.
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Which is more popular in search, Custom Planet or Everything Branded?
Compare the promotional products people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Everything Branded, Custom Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Total Merchandise | Everything Branded | 4imprint | Printed4You | Custom Planet |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.7% | 11.7% | 11.7% | 6.4% |
| Nov 2025 | 49.1% | 21.8% | 9.8% | 13.6% | 5.6% |
| Dec 2025 | 50.5% | 18.5% | 10.1% | 15.2% | 5.7% |
| Jan 2026 | 51.2% | 18.6% | 15.1% | 10.2% | 4.8% |
| Feb 2026 | 50.9% | 18.5% | 15% | 11.6% | 4% |
| Mar 2026 | 50.9% | 18.5% | 15% | 11.6% | 4% |
| Apr 2026 | 53.1% | 19.3% | 10.6% | 12.1% | 4.9% |
| May 2026 | 46.2% | 20.5% | 16.7% | 11.3% | 5.4% |
| Jun 2026 | 50.5% | 21.8% | 11.5% | 11.5% | 4.8% |
| Jul 2026 | 49.9% | 22.2% | 10% | 12.2% | 5.7% |
| Aug 2026 | 49.9% | 22.2% | 12.2% | 10% | 5.7% |
| Sep 2026 | 49.5% | 21.4% | 14.6% | 9.9% | 4.6% |
How has the Custom Planet and Everything Branded comparison changed over the last 12 months?
3 findings
- Everything Branded was ahead of Custom Planet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Custom Planet’s estimated Share of Search among promotional products in United Kingdom moved from 6.4% to 4.6%, and its estimated monthly branded searches moved from 550 to 410.
- Across the 12 months ending September 2026, Everything Branded’s estimated Share of Search among promotional products in United Kingdom moved from 18.7% to 21.4%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for United Kingdom promotional products in September 2026?
2 changes

In September 2026, Custom Planet lost estimated Share of Search among promotional products in United Kingdom, from 5.7% to 4.6%.

In September 2026, Everything Branded lost estimated Share of Search among promotional products in United Kingdom, from 22.2% to 21.4%.
Other head-to-heads among promotional products

Total Merchandise vs Everything Branded: compare search popularity
Total Merchandise vs 4imprint: compare search popularity
Total Merchandise vs Printed4You: compare search popularity
Total Merchandise vs Custom Planet: compare search popularity
Everything Branded vs 4imprint: compare search popularity
Everything Branded vs Printed4You: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Custom Planet’s and Everything Branded’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Planet
2 branded search terms
- custom planet
- customplanet
Everything Branded
1 branded search term
- everything branded

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.