Brandwave

Curvy Kate vs Panache:Which is more popular?

In September 2026, Curvy Kate had more branded searches than Panache among lingerie brands in the United Kingdom. Curvy Kate had about 8,100 branded searches, while Panache had 1,000. Curvy Kate made up 0.81% of all lingerie brand searches we track, and Panache accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Panache appeared in two of the five answers and Curvy Kate in one. Curvy Kate and Panache were each mentioned first in one of the two answers that named either.

Among lingerie brands in the United Kingdom in September 2026

Who do people search for more?

Curvy Kate, about 8 searches for every 1 for Panache

Curvy Kate 8.1K searchesPanache 1K searches

Who does AI mention more?

Panache, mentioned in 2 of 5 answers, Curvy Kate in 1

Panache in 2 of 5Curvy Kate in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Curvy Kate first in 1Panache first in 1

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panache was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Curvy Kate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Curvy Kate and Panache were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bravissimo1st
  2. M&S2nd
  3. Boux Avenue3rd
  4. John Lewis3rd
  5. Panache5th
  6. Curvy Kate6th
  7. Ann Summers–
  8. Figleaves–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bravissimo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M&S4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boux Avenue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Lewis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panache2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Curvy Kate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ann Summers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figleaves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Curvy Kate or Panache more popular in search?

This chart shows how often people search Google for Curvy Kate and Panache by name. Each line represents a brand's share of searches for all eight lingerie brands we track, month by month, from searches in United Kingdom.

Curvy Kate and Panache among lingerie brands in the United Kingdom, by month

Share of searches by month for Curvy Kate, Panache. The figures are in the table below the chart.

View monthly share of searches table
MonthAnn SummersBoux AvenueBravissimoM&SCurvy KateJohn LewisFigleavesPanache
Oct 202562.1%22.7%10.2%3.7%0.75%0.22%0.22%0.12%
Nov 202551.9%34.7%8.5%3.8%0.63%0.19%0.19%0.1%
Dec 202556.9%31.1%7.6%3.4%0.56%0.17%0.17%0.09%
Jan 202657.4%25.7%11.5%4%0.84%0.25%0.2%0.14%
Feb 202655.4%24.8%13.6%4.7%0.82%0.24%0.24%0.13%
Mar 202648.3%26.4%17.7%6%0.87%0.31%0.26%0.11%
Apr 202650.7%22.6%18.6%6.2%1.1%0.33%0.33%0.11%
May 202650.8%22.7%18.6%6.2%0.91%0.33%0.33%0.09%
Jun 202650.8%22.7%18.6%6.2%0.91%0.33%0.33%0.09%
Jul 202650.8%22.7%18.6%6.2%0.91%0.33%0.33%0.09%
Aug 202650.8%22.7%18.6%6.3%0.91%0.33%0.27%0.09%
Sep 202654.9%24.5%13.5%5.7%0.81%0.29%0.19%0.1%

How has the Curvy Kate and Panache comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom lingerie brands in September 2026?

1 change

  1. Estimated monthly branded searches for Panache in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Curvy Kate’s and Panache’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Curvy Kate

1 branded search term

  • curvy kate

Panache

1 branded search term

  • panache lingerie

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

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