Creed vs Maison Francis Kurkdjian:Which is more popular?
In September 2026, Creed had more branded searches than Maison Francis Kurkdjian among fragrance brands in the United Kingdom. Creed had about 22,200 branded searches, while Maison Francis Kurkdjian had 18,100. Creed made up 4.4% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in one of the five answers and Creed in none.
Who do people search for more?
Creed, about 23% more searches than Maison Francis Kurkdjian
Who does AI mention more?
Maison Francis Kurkdjian, mentioned in 1 of 5 answers, Creed in 0
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creed did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Labo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dior Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom Ford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KAYALI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Maison Francis Kurkdjian1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which perfume should I buy in the UK?”
Asked ChatGPT
“What are the best perfume brands?”
Asked ChatGPT
“What is the best perfume for women?”
Searched Google, AI Overview
“perfume”
Searched Google, AI Overview
“perfume for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Creed or Maison Francis Kurkdjian more popular in search?
This chart shows how often people search Google for Creed and Maison Francis Kurkdjian by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Creed, Maison Francis Kurkdjian. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jo Malone | Le Labo | Prada | Yves Saint Laurent | Chanel | Dior Beauty | Tom Ford | KAYALI | Marc Jacobs | Versace | Creed | Lancôme | Burberry | Gucci | Maison Francis Kurkdjian |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 8% | 8% | 9.8% | 6.6% | 5.4% | 8% | 4.4% | 5.4% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% |
| Nov 2025 | 24.6% | 6.1% | 9.1% | 7.4% | 6.1% | 5% | 7.4% | 7.4% | 6.1% | 5% | 3.3% | 4.1% | 2.7% | 3.3% | 2.7% |
| Dec 2025 | 25.5% | 5.1% | 9.3% | 7.7% | 6.3% | 5.1% | 6.3% | 5.1% | 6.3% | 5.1% | 4.2% | 4.2% | 2.8% | 4.2% | 2.8% |
| Jan 2026 | 19.2% | 8.6% | 7% | 8.6% | 5.7% | 7% | 7% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 3.1% | 3.1% | 4.7% |
| Feb 2026 | 18.3% | 10% | 6.7% | 8.2% | 5.5% | 6.7% | 8.2% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3% | 3.7% | 4.5% |
| Mar 2026 | 22.5% | 8.3% | 6.8% | 6.8% | 5.6% | 5.6% | 6.8% | 6.8% | 5.6% | 5.6% | 4.5% | 4.5% | 2.5% | 3.7% | 4.5% |
| Apr 2026 | 22.1% | 9.9% | 6.6% | 8.1% | 5.4% | 5.4% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3% | 3% | 4.4% |
| May 2026 | 21.2% | 9.5% | 7.8% | 7.8% | 5.2% | 6.4% | 6.4% | 6.4% | 5.2% | 5.2% | 4.2% | 4.2% | 2.8% | 3.5% | 4.2% |
| Jun 2026 | 22.4% | 8.2% | 8.2% | 8.2% | 5.5% | 5.5% | 6.7% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 3% | 3% | 3.7% |
| Jul 2026 | 18.6% | 10.2% | 8.3% | 8.3% | 5.6% | 5.6% | 6.8% | 6.8% | 5.6% | 5.6% | 4.5% | 4.5% | 3% | 3% | 3.7% |
| Aug 2026 | 23.2% | 8.5% | 8.5% | 8.5% | 5.7% | 5.7% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 3.8% |
| Sep 2026 | 17.8% | 9.7% | 9.7% | 8% | 6.5% | 6.5% | 6.5% | 5.3% | 5.3% | 5.3% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% |
How has the Creed and Maison Francis Kurkdjian comparison changed over the last 12 months?
3 findings
- Creed was ahead of Maison Francis Kurkdjian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creed’s share of searches among fragrance brands in the United Kingdom moved from 3.6% to 4.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in the United Kingdom held steady at 3.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom fragrance brands in September 2026?
2 changes
In September 2026, Creed gained share of searches among fragrance brands in the United Kingdom, from 3.8% to 4.4%.
In September 2026, Maison Francis Kurkdjian fell from 13th to 15th among fragrance brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Creed’s and Maison Francis Kurkdjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creed
1 branded search term
- creed perfume
Maison Francis Kurkdjian
1 branded search term
- maison francis kurkdjian
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