Brandwave

Coventry Building Society vs Nationwide:Which is more popular?

In September 2026, Nationwide had more branded searches than Coventry Building Society among building societies in the United Kingdom. Nationwide had about 450,000 branded searches, while Coventry Building Society had 246,000. Nationwide made up 37% of all building society searches we track, and Coventry Building Society accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about building societies, Coventry Building Society and Nationwide each appeared in four of the five answers. Nationwide was mentioned before Coventry Building Society in every answer.

Among building societies in the United Kingdom in September 2026

Who do people search for more?

Nationwide, about 83% more searches than Coventry Building Society

Nationwide 450K searchesCoventry Building Society 246K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Coventry Building Society in 4 of 5Nationwide in 4 of 5

Who does AI recommend more?

Nationwide, named ahead of Coventry Building Society in every answer

Nationwide first in 4Coventry Building Society never first

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Top building societies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coventry Building Society and Nationwide were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nationwide was listed before Coventry Building Society in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about building societies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Coventry Building Society or Nationwide more popular in search?

This chart shows how often people search Google for Coventry Building Society and Nationwide by name. Each line represents a brand's share of searches for all nine building society brands we track, month by month, from searches in United Kingdom.

Coventry Building Society and Nationwide among building societies in the United Kingdom, by month

Share of searches by month for Nationwide, Coventry Building Society. The figures are in the table below the chart.

View monthly share of searches table
MonthNationwideCoventry Building SocietyYorkshire Building SocietySkipton Building SocietyLeeds Building SocietyWest Brom Building SocietyNewcastle Building SocietyPrincipality Building SocietyNottingham Building Society
Oct 202535%19.1%15.6%8.5%12.8%2.1%2.6%3.1%1.1%
Nov 202536.2%19.8%16.2%7.3%10.9%3.3%2.2%3.3%0.97%
Dec 202543.6%19.5%13.1%7.2%8.7%2.1%2.1%2.6%0.96%
Jan 202637%20.3%13.5%9.1%11.1%2.2%2.2%3.3%1.2%
Feb 202644.1%16.1%13.2%8.8%8.8%2.7%1.8%3.2%1.2%
Mar 202631.7%21.2%17.3%11.6%9.5%2.3%2.3%2.8%1.3%
Apr 202637%16.6%16.6%11.1%11.1%2.2%2.2%2.2%1%
May 202647.8%14.3%14.3%7.8%9.6%1.9%1.6%1.9%0.86%
Jun 202638.4%17.2%17.2%9.4%9.4%2.8%2.3%2.3%1%
Jul 202638.2%20.9%14%9.3%9.3%2.8%1.9%2.3%1.3%
Aug 202636.7%20%13.4%11%11%2.2%2.2%2.2%1.2%
Sep 202637%20.2%13.6%11.1%9%3.3%2.2%2.2%1.2%

How has the Coventry Building Society and Nationwide comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building societies in September 2026?

0 changes

Neither Coventry Building Society nor Nationwide moved beyond provider rounding among building societies in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coventry Building Society’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coventry Building Society

1 branded search term

  • coventry building society

Nationwide

1 branded search term

  • nationwide building society

How the Brand Demand Index is measured

Other head-to-heads among building societies

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