Brandwave

Coventry Building Society vs Leeds Building Society:Which is more popular?

In September 2026, Coventry Building Society had more branded searches than Leeds Building Society among building societies in the United Kingdom. Coventry Building Society had about 246,000 branded searches, while Leeds Building Society had 110,000. Coventry Building Society made up 20.2% of all building society searches we track, and Leeds Building Society accounted for 9%. When we asked ChatGPT and Google AI Overviews about building societies, Coventry Building Society appeared in four of the five answers and Leeds Building Society in two. Coventry Building Society was mentioned before Leeds Building Society in every answer.

Among building societies in the United Kingdom in September 2026

Who do people search for more?

Coventry Building Society, about 2 searches for every 1 for Leeds Building Society

Coventry Building Society 246K searchesLeeds Building Society 110K searches

Who does AI mention more?

Coventry Building Society, mentioned in 4 of 5 answers, Leeds Building Society in 2

Coventry Building Society in 4 of 5Leeds Building Society in 2 of 5

Who does AI recommend more?

Coventry Building Society, named ahead of Leeds Building Society in every answer

Coventry Building Society first in 4Leeds Building Society never first

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Top building societies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coventry Building Society was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leeds Building Society was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coventry Building Society was listed before Leeds Building Society in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about building societies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Coventry Building Society or Leeds Building Society more popular in search?

This chart shows how often people search Google for Coventry Building Society and Leeds Building Society by name. Each line represents a brand's share of searches for all nine building society brands we track, month by month, from searches in United Kingdom.

Coventry Building Society and Leeds Building Society among building societies in the United Kingdom, by month

Share of searches by month for Coventry Building Society, Leeds Building Society. The figures are in the table below the chart.

View monthly share of searches table
MonthNationwideCoventry Building SocietyYorkshire Building SocietySkipton Building SocietyLeeds Building SocietyWest Brom Building SocietyNewcastle Building SocietyPrincipality Building SocietyNottingham Building Society
Oct 202535%19.1%15.6%8.5%12.8%2.1%2.6%3.1%1.1%
Nov 202536.2%19.8%16.2%7.3%10.9%3.3%2.2%3.3%0.97%
Dec 202543.6%19.5%13.1%7.2%8.7%2.1%2.1%2.6%0.96%
Jan 202637%20.3%13.5%9.1%11.1%2.2%2.2%3.3%1.2%
Feb 202644.1%16.1%13.2%8.8%8.8%2.7%1.8%3.2%1.2%
Mar 202631.7%21.2%17.3%11.6%9.5%2.3%2.3%2.8%1.3%
Apr 202637%16.6%16.6%11.1%11.1%2.2%2.2%2.2%1%
May 202647.8%14.3%14.3%7.8%9.6%1.9%1.6%1.9%0.86%
Jun 202638.4%17.2%17.2%9.4%9.4%2.8%2.3%2.3%1%
Jul 202638.2%20.9%14%9.3%9.3%2.8%1.9%2.3%1.3%
Aug 202636.7%20%13.4%11%11%2.2%2.2%2.2%1.2%
Sep 202637%20.2%13.6%11.1%9%3.3%2.2%2.2%1.2%

How has the Coventry Building Society and Leeds Building Society comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building societies in September 2026?

1 change

  1. In September 2026, Leeds Building Society lost share of searches among building societies in the United Kingdom, from 11% to 9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coventry Building Society’s and Leeds Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coventry Building Society

1 branded search term

  • coventry building society

Leeds Building Society

1 branded search term

  • leeds building society

How the Brand Demand Index is measured

Other head-to-heads among building societies

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