Clarks vs Foot Locker:Which is more popular?
In September 2026, Clarks had more branded searches than Foot Locker among shoe retailers in the United Kingdom. Clarks had about 450,000 branded searches, while Foot Locker had 301,000. Clarks made up 7% of all shoe retailer searches we track, and Foot Locker accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about shoe retailers, Clarks and Foot Locker each appeared in two of the four answers. Clarks was mentioned before Foot Locker in two out of three answers that named either.
Who do people search for more?
Clarks, about 50% more searches than Foot Locker
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Clarks, named ahead of Foot Locker in 2 of 3 answers
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Top shoe retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Clarks and Foot Locker were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clarks was listed before Foot Locker in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
schuh1st
JD Sports2nd
Office3rd
Sports Direct4th- Clarks5th
Foot Locker6th
Kurt Geiger–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- schuh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JD Sports3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Office3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sports Direct2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clarks2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Foot Locker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kurt Geiger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about shoe retailers
4 answers
Asked ChatGPT
“Where should I buy shoes and trainers in the UK?”
Asked ChatGPT
“What are the best shoe shops in the UK?”
Asked ChatGPT
“Which UK shoe shop has the best range of trainers?”
Searched Google, AI Overview
“shoe shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Clarks or Foot Locker more popular in search?
This chart shows how often people search Google for Clarks and Foot Locker by name. Each line represents a brand's share of searches for all seven shoe retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Clarks, Foot Locker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sports Direct | JD Sports | schuh | Clarks | Foot Locker | Office | Kurt Geiger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.9% | 9.5% | 6.4% | 6.4% | 2.8% | 1.6% |
| Nov 2025 | 43.7% | 29.3% | 10.7% | 4.8% | 7.2% | 2.6% | 1.8% |
| Dec 2025 | 41.5% | 34% | 10.2% | 4.6% | 5.6% | 2.5% | 1.7% |
| Jan 2026 | 50.2% | 22.5% | 10.1% | 6.7% | 5.5% | 2.5% | 2.5% |
| Feb 2026 | 51.2% | 22.8% | 8.4% | 6.9% | 5.6% | 3.1% | 2.1% |
| Mar 2026 | 49.9% | 27.3% | 8.2% | 5.5% | 4.5% | 3% | 1.6% |
| Apr 2026 | 48.8% | 26.7% | 8% | 6.6% | 5.4% | 2.9% | 1.6% |
| May 2026 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 2.6% | 1.8% |
| Jun 2026 | 45.9% | 30.7% | 7.5% | 6.2% | 5% | 2.8% | 1.9% |
| Jul 2026 | 48% | 26.2% | 7.9% | 7.9% | 5.3% | 2.9% | 1.9% |
| Aug 2026 | 47.9% | 26.3% | 7.9% | 9.6% | 4.3% | 2.4% | 1.6% |
| Sep 2026 | 51.8% | 23.2% | 8.5% | 7% | 4.7% | 3.1% | 1.7% |
How has the Clarks and Foot Locker comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Clarks took it in January 2026.
- Across the 12 months ending September 2026, Clarks’ share of searches among shoe retailers in the United Kingdom moved from 6.4% to 7%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Foot Locker’s share of searches among shoe retailers in the United Kingdom moved from 6.4% to 4.7%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for United Kingdom shoe retailers in September 2026?
3 changes
In September 2026, schuh overtook Clarks to rank 3rd among shoe retailers in the United Kingdom, with 8.5% of the searches.
In September 2026, Clarks lost share of searches among shoe retailers in the United Kingdom, from 9.6% to 7%.
Estimated monthly branded searches for Foot Locker in the United Kingdom fell 33.1% over 12 measured months, from 450K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clarks’ and Foot Locker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarks
1 branded search term
- clarks
Foot Locker
1 branded search term
- foot locker
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