Brandwave

Byron vs GBK:Which is more popular?

In September 2026, GBK had more branded searches than Byron among burger chains in the United Kingdom. GBK had about 27,100 branded searches, while Byron had 8,100. GBK made up 0.26% of all burger chain searches we track, and Byron accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about burger chains, neither Byron nor GBK appeared in any of the three answers.

Among burger chains in the United Kingdom in September 2026

Who do people search for more?

GBK, about 3 searches for every 1 for Byron

GBK 27.1K searchesByron 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Byron in 0 of 3GBK in 0 of 3

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Top burger chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Byron nor GBK showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Guys1st
  2. Honest Burgers2nd
  3. Shake Shack3rd
  4. Burger King4th
  5. McDonald's5th
  6. GBK–
  7. Byron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burger King3 of 3Named in 3 of 3 ChatGPT answers
  • Five Guys3 of 3Named in 3 of 3 ChatGPT answers
  • Shake Shack3 of 3Named in 3 of 3 ChatGPT answers
  • Honest Burgers3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's2 of 3Named in 2 of 3 ChatGPT answers
  • GBK0 of 3Named in 0 of 3 ChatGPT answers
  • Byron0 of 3Named in 0 of 3 ChatGPT answers

See every answer about burger chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Byron or GBK more popular in search?

This chart shows how often people search Google for Byron and GBK by name. Each line represents a brand's share of searches for all seven burger chains we track, month by month, from searches in United Kingdom.

Byron and GBK among burger chains in the United Kingdom, by month

Share of searches by month for GBK, Byron. The figures are in the table below the chart.

View monthly share of searches table
MonthMcDonald'sBurger KingFive GuysShake ShackHonest BurgersGBKByron
Oct 202585.4%9.3%2.8%0.85%1%0.46%0.14%
Nov 202584.2%9.3%3.4%1.2%1.2%0.46%0.17%
Dec 202584.6%9.3%3.4%1.2%1%0.37%0.14%
Jan 202682.8%11.1%3.3%1.2%1%0.45%0.16%
Feb 202684.7%9.3%3.4%1%1%0.37%0.14%
Mar 202685.5%9.4%2.8%1%0.85%0.31%0.11%
Apr 202686.6%9.5%1.9%0.86%0.7%0.31%0.09%
May 202684.5%11.3%2.3%0.84%0.68%0.31%0.07%
Jun 202687%9.5%1.9%0.7%0.58%0.26%0.06%
Jul 202686.4%9.5%2.3%0.86%0.57%0.31%0.08%
Aug 202686.8%9.5%1.9%0.86%0.58%0.26%0.09%
Sep 202686.8%9.5%1.9%0.86%0.57%0.26%0.08%

How has the Byron and GBK comparison changed over the last 12 months?

3 findings
  • GBK was ahead of Byron in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Byron’s share of searches among burger chains in the United Kingdom moved from 0.14% to 0.08%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
  • Across the 12 months ending September 2026, GBK’s share of searches among burger chains in the United Kingdom moved from 0.46% to 0.26%, and its estimated monthly branded searches moved from 49.5K to 27.1K.

How did search popularity change for United Kingdom burger chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Byron in the United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  2. Estimated monthly branded searches for GBK in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Byron’s and GBK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Byron

2 branded search terms

  • byron burger
  • byron burgers

GBK

2 branded search terms

  • gbk
  • gourmet burger kitchen

How the Brand Demand Index is measured

Other head-to-heads among burger chains

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