Buildbase vs Selco:Which is searched more in United Kingdom?
In September 2026, Buildbase had more branded searches than Selco among building supplies retailers in United Kingdom. Buildbase was estimated to have 8.1K branded searches compared to Selco’s 2.9K, and held a 0.96% Share of Search versus Selco’s 0.34%.
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Which is more popular in search, Buildbase or Selco?
Compare the building supplies retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buildbase, Selco. The figures are in the table below the chart.
View monthly share of search table
| Month | Travis Perkins | Jewson | Howarth Timber | Buildbase | Selco | MKM |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 19% | 2.1% | 1.1% | 0.28% | 0.18% |
| Nov 2025 | 77.1% | 18.9% | 2.1% | 1.4% | 0.27% | 0.18% |
| Dec 2025 | 77.4% | 18.9% | 2.1% | 1.1% | 0.28% | 0.17% |
| Jan 2026 | 77.3% | 19% | 2.1% | 1.1% | 0.27% | 0.18% |
| Feb 2026 | 77% | 18.9% | 2.5% | 1.1% | 0.27% | 0.18% |
| Mar 2026 | 80.2% | 16.1% | 2.2% | 1.2% | 0.23% | 0.16% |
| Apr 2026 | 76.3% | 18.7% | 3.1% | 1.4% | 0.33% | 0.22% |
| May 2026 | 76.4% | 18.7% | 3.1% | 1.1% | 0.41% | 0.22% |
| Jun 2026 | 79.9% | 16% | 2.6% | 0.96% | 0.34% | 0.19% |
| Jul 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.19% |
| Aug 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.19% |
| Sep 2026 | 79.9% | 16% | 2.6% | 0.96% | 0.34% | 0.19% |
How has the Buildbase and Selco comparison changed over the last 12 months?
3 findings
- Buildbase was ahead of Selco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buildbase’s estimated Share of Search among building supplies retailers in United Kingdom moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Selco’s estimated Share of Search among building supplies retailers in United Kingdom moved from 0.28% to 0.34%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for United Kingdom building supplies retailers in September 2026?
2 changes
Other head-to-heads among building supplies retailers
How each brand is measured
Brandwave collects information about searches that people make online using Buildbase’s and Selco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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