British Airways Holidays vs On the Beach:Which is more popular?
In September 2026, On the Beach had more branded searches than British Airways Holidays among package holiday companies in the United Kingdom. On the Beach had about 673,000 branded searches, while British Airways Holidays had 201,000. On the Beach made up 14.5% of all package holiday company searches we track, and British Airways Holidays accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about package holiday companies, On the Beach appeared in two of the five answers and British Airways Holidays in none.
Who do people search for more?
On the Beach, about 3 searches for every 1 for British Airways Holidays
Who does AI mention more?
On the Beach, mentioned in 2 of 5 answers, British Airways Holidays in 0
Who does AI recommend more?
On the Beach, the only one of the two named
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Top package holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, On the Beach was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. British Airways Holidays did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2holidays5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TUI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
easyJet holidays4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trailfinders3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- On the Beach2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kuoni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
loveholidays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
British Airways Holidays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about package holiday companies
5 answers
Asked ChatGPT
“Which package holiday company should I book with in the UK?”
Asked ChatGPT
“What are the best package holiday companies in the UK?”
Asked ChatGPT
“What's the best company in the UK for an all-inclusive family holiday?”
Searched Google, AI Overview
“package holidays”
Searched Google, AI Overview
“all inclusive holidays”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is British Airways Holidays or On the Beach more popular in search?
This chart shows how often people search Google for British Airways Holidays and On the Beach by name. Each line represents a brand's share of searches for all eight package holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for On the Beach, British Airways Holidays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jet2holidays | TUI | easyJet holidays | On the Beach | British Airways Holidays | loveholidays | Trailfinders | Kuoni |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 32.5% | 14.6% | 11.9% | 2.9% | 3.6% | 1.6% | 0.39% |
| Nov 2025 | 28% | 34.2% | 15.4% | 12.6% | 3.8% | 3.8% | 1.7% | 0.51% |
| Dec 2025 | 23.6% | 34.9% | 15.8% | 15.8% | 3.9% | 3.9% | 1.7% | 0.52% |
| Jan 2026 | 29.4% | 29.4% | 16% | 16% | 4% | 3.2% | 1.4% | 0.43% |
| Feb 2026 | 28.6% | 28.6% | 15.7% | 19.1% | 3.1% | 3.1% | 1.4% | 0.42% |
| Mar 2026 | 29.6% | 29.6% | 16.2% | 16.2% | 3.3% | 3.3% | 1.5% | 0.44% |
| Apr 2026 | 27% | 32.9% | 14.8% | 18% | 3% | 3% | 1.1% | 0.33% |
| May 2026 | 26.6% | 32.5% | 14.6% | 17.8% | 3.6% | 3.6% | 1.1% | 0.32% |
| Jun 2026 | 30.7% | 30.7% | 13.8% | 16.8% | 3.4% | 3.4% | 1% | 0.3% |
| Jul 2026 | 29.9% | 29.9% | 16.3% | 16.3% | 2.7% | 3.3% | 1.2% | 0.36% |
| Aug 2026 | 30.7% | 30.7% | 16.8% | 13.8% | 3.4% | 2.8% | 1.5% | 0.37% |
| Sep 2026 | 32.4% | 26.3% | 17.8% | 14.5% | 4.3% | 2.9% | 1.3% | 0.39% |
How has the British Airways Holidays and On the Beach comparison changed over the last 12 months?
3 findings
- On the Beach was ahead of British Airways Holidays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, British Airways Holidays’ share of searches among package holiday companies in the United Kingdom moved from 2.9% to 4.3%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, On the Beach’s share of searches among package holiday companies in the United Kingdom moved from 11.9% to 14.5%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for United Kingdom package holiday companies in September 2026?
2 changes
In September 2026, British Airways Holidays gained share of searches among package holiday companies in the United Kingdom, from 3.4% to 4.3%.
In September 2026, On the Beach gained share of searches among package holiday companies in the United Kingdom, from 13.8% to 14.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using British Airways Holidays’ and On the Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Airways Holidays
1 branded search term
- british airways holidays
On the Beach
1 branded search term
- on the beach
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