Bloobloom vs Optical Express:Which is more popular?
In September 2026, Optical Express had more branded searches than Bloobloom among opticians in the United Kingdom. Optical Express had about 18,100 branded searches, while Bloobloom had 9,900. Optical Express made up 1.1% of all optician searches we track, and Bloobloom accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about opticians, neither Bloobloom nor Optical Express appeared in any of the four answers.
Who do people search for more?
Optical Express, about 83% more searches than Bloobloom
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
Follow Bloobloom vs Optical Express and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top opticians in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Bloobloom nor Optical Express showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Glasses Direct3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SelectSpecs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vision Express2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boots2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cubitts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Optical Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bloobloom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about opticians
4 answers
Asked ChatGPT
“Where should I buy glasses in the UK?”
Asked ChatGPT
“What are the best opticians in the UK?”
Asked ChatGPT
“What's the best place to buy prescription glasses online in the UK?”
Searched Google, AI Overview
“opticians”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Bloobloom or Optical Express more popular in search?
This chart shows how often people search Google for Bloobloom and Optical Express by name. Each line represents a brand's share of searches for all eight optician brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Optical Express, Bloobloom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | Vision Express | Boots | Glasses Direct | SelectSpecs | Cubitts | Optical Express | Bloobloom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 15.9% | 15.8% | 8.7% | 3.2% | 1.4% | 1.4% | 0.64% |
| Nov 2025 | 52.9% | 15.9% | 15.8% | 8.7% | 3.2% | 1.4% | 1.4% | 0.64% |
| Dec 2025 | 52.9% | 15.8% | 15.8% | 8.6% | 3.2% | 1.4% | 1.4% | 0.78% |
| Jan 2026 | 53.4% | 16.1% | 16.1% | 8.8% | 2.6% | 1.2% | 1.2% | 0.65% |
| Feb 2026 | 50.4% | 18.5% | 15.1% | 10.1% | 2.5% | 1.4% | 1.4% | 0.74% |
| Mar 2026 | 55% | 16.6% | 13.5% | 9.1% | 2.7% | 1.2% | 1.2% | 0.67% |
| Apr 2026 | 50.3% | 18.4% | 15% | 10.1% | 2.5% | 1.7% | 1.4% | 0.74% |
| May 2026 | 50.4% | 18.5% | 15.1% | 10.1% | 2.5% | 1.4% | 1.4% | 0.74% |
| Jun 2026 | 52.4% | 15.7% | 15.7% | 10.5% | 2.6% | 1.4% | 1.2% | 0.63% |
| Jul 2026 | 51.3% | 15.4% | 15.3% | 10.3% | 4.6% | 1.4% | 1.1% | 0.62% |
| Aug 2026 | 48.9% | 17.9% | 17.9% | 9.8% | 2.4% | 1.3% | 1.1% | 0.72% |
| Sep 2026 | 52.2% | 15.6% | 15.6% | 10.5% | 3.1% | 1.1% | 1.1% | 0.63% |
How has the Bloobloom and Optical Express comparison changed over the last 12 months?
3 findings
- Optical Express was ahead of Bloobloom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloobloom’s share of searches among opticians in the United Kingdom moved from 0.64% to 0.63%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Optical Express’ share of searches among opticians in the United Kingdom moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom opticians in September 2026?
1 change
Estimated monthly branded searches for Optical Express in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bloobloom’s and Optical Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloobloom
1 branded search term
- bloobloom
Optical Express
1 branded search term
- optical express
Other head-to-heads among opticians
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.