Brandwave

Birdie vs Nourish:Which is more popular?

In September 2026, Nourish had more branded searches than Birdie among care management software in the United Kingdom. Nourish had about 3,600 branded searches, while Birdie had 480. Nourish made up 10.4% of all care management software searches we track, and Birdie accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about care management software, Birdie and Nourish each appeared in three of the five answers. Birdie and Nourish were each mentioned first in two of the four answers that named either.

Among care management software in the United Kingdom in September 2026

Who do people search for more?

Nourish, about 8 searches for every 1 for Birdie

Nourish 3.6K searchesBirdie 480 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Birdie in 3 of 5Nourish in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Birdie first in 2Nourish first in 2

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Top care management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birdie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nourish was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birdie and Nourish were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Person Centred Software1st
  2. Log my Care2nd
  3. Nourish3rd
  4. Birdie4th
  5. CareLineLive5th
  6. Access Care Planning6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Log my Care5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Person Centred Software4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nourish3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Access Care Planning2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CareLineLive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about care management software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Birdie or Nourish more popular in search?

This chart shows how often people search Google for Birdie and Nourish by name. Each line represents a brand's share of searches for all six care management software we track, month by month, from searches in United Kingdom.

Birdie and Nourish among care management software in the United Kingdom, by month

Share of searches by month for Nourish, Birdie. The figures are in the table below the chart.

View monthly share of searches table
MonthPerson Centred SoftwareLog my CareNourishAccess Care PlanningBirdieCareLineLive
Oct 202548.5%26.6%11.8%7.9%2.4%2.9%
Nov 202550.8%27.8%10%6.5%2.5%2.5%
Dec 202551.7%28.3%10.1%5.6%1.7%2.5%
Jan 202646.8%31.3%11.4%6%2.3%2.3%
Feb 202650%27.4%12.2%6.4%2%2%
Mar 202650.4%27.6%12.3%5.3%2%2.5%
Apr 202647.4%31.7%11.5%5.1%2.3%1.9%
May 202650.3%27.5%12.2%5.4%2.4%2%
Jun 202646%30.8%13.7%5.9%1.8%1.8%
Jul 202651.2%28%12.4%5.4%1.4%1.7%
Aug 202646.7%31.3%13.9%5.1%1.5%1.5%
Sep 202652.5%28.7%10.4%5.5%1.4%1.4%

How has the Birdie and Nourish comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom care management software in September 2026?

2 changes
  1. In September 2026, Nourish lost share of searches among care management software in the United Kingdom, from 13.9% to 10.4%.

  2. Estimated monthly branded searches for Birdie in the United Kingdom fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birdie’s and Nourish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdie

1 branded search term

  • birdie care

Nourish

1 branded search term

  • nourish care

How the Brand Demand Index is measured

Other head-to-heads among care management software

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