Brandwave

Berry Bros. & Rudd vs Majestic Wine:Which is more popular?

In September 2026, Majestic Wine had more branded searches than Berry Bros. & Rudd among online wine retailers in the United Kingdom. Majestic Wine had about 110,000 branded searches, while Berry Bros. & Rudd had 22,200. Majestic Wine made up 38.7% of all online wine retailer searches we track, and Berry Bros. & Rudd accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about online wine retailers, Majestic Wine appeared in four of the five answers and Berry Bros. & Rudd in two. Majestic Wine was mentioned before Berry Bros. & Rudd in every answer.

Among online wine retailers in the United Kingdom in September 2026

Who do people search for more?

Majestic Wine, about 5 searches for every 1 for Berry Bros. & Rudd

Majestic Wine 110K searchesBerry Bros. & Rudd 22.2K searches

Who does AI mention more?

Majestic Wine, mentioned in 4 of 5 answers, Berry Bros. & Rudd in 2

Majestic Wine in 4 of 5Berry Bros. & Rudd in 2 of 5

Who does AI recommend more?

Majestic Wine, named ahead of Berry Bros. & Rudd in every answer

Majestic Wine first in 4Berry Bros. & Rudd never first

Follow Berry Bros. & Rudd vs Majestic Wine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Majestic Wine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Berry Bros. & Rudd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Majestic Wine was listed before Berry Bros. & Rudd in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Wine Society1st
  2. Majestic Wine2nd
  3. Laithwaites3rd
  4. Naked Wines4th
  5. Virgin Wines5th
  6. Waitrose Cellar6th
  7. Berry Bros. & Rudd7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Majestic Wine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Berry Bros. & Rudd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitrose Cellar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virgin Wines1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Berry Bros. & Rudd or Majestic Wine more popular in search?

This chart shows how often people search Google for Berry Bros. & Rudd and Majestic Wine by name. Each line represents a brand's share of searches for all seven online wine retailers we track, month by month, from searches in United Kingdom.

Berry Bros. & Rudd and Majestic Wine among online wine retailers in the United Kingdom, by month

Share of searches by month for Majestic Wine, Berry Bros. & Rudd. The figures are in the table below the chart.

View monthly share of searches table
MonthMajestic WineThe Wine SocietyLaithwaitesNaked WinesVirgin WinesBerry Bros. & RuddWaitrose Cellar
Oct 202541.8%18.7%10.3%10.3%8.4%6.9%3.7%
Nov 202541.3%18.5%12.4%10.2%8.3%5.6%3.7%
Dec 202546.8%17.2%11.5%7.7%7.7%6.3%2.8%
Jan 202637.9%20.9%11.4%9.3%9.3%7.7%3.4%
Feb 202635.4%23.7%10.6%10.6%8.7%7.1%3.9%
Mar 202635%23.5%10.5%10.5%8.6%7.1%4.7%
Apr 202638.9%21.4%11.7%7.8%9.6%6.4%4.3%
May 202641.1%22.5%10.1%8.3%6.8%6.8%4.5%
Jun 202644.1%19.8%8.9%8.9%7.3%7.3%4%
Jul 202640.7%22.4%8.2%10%8.2%6.7%3.7%
Aug 202644.4%19.9%8.9%7.3%7.3%7.3%4.9%
Sep 202638.7%21.3%9.5%9.5%9.5%7.8%3.5%

How has the Berry Bros. & Rudd and Majestic Wine comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online wine retailers in September 2026?

4 changes

  1. In September 2026, Naked Wines overtook Berry Bros. & Rudd to rank 4th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  2. In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches.

  3. In September 2026, Berry Bros. & Rudd gained share of searches among online wine retailers in the United Kingdom, from 7.3% to 7.8%.

  4. In September 2026, Majestic Wine lost share of searches among online wine retailers in the United Kingdom, from 44.4% to 38.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Berry Bros. & Rudd’s and Majestic Wine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berry Bros. & Rudd

2 branded search terms

  • berry bros
  • berry bros and rudd

Majestic Wine

1 branded search term

  • majestic wine

How the Brand Demand Index is measured

Other head-to-heads among online wine retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free